Digital Brand Manager, Social – Skateboard

Beaverton Oregon
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 3 days ago

Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Marketing, Marketing & Communications
Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
The Nike, Inc. Communications team develops, establishes and strengthens authentic connections with diverse audiences through the lens of innovation and sport. The team creates premium and innovative brand stories, builds and enhances corporate reputation and brand equity, and engages audiences such as consumers, media, athletes, investors, non-governmental organizations and Nike’s own employees. The team focuses on information, inspiration and connection to accelerate the growth of Nike, Inc. Communications employees ignite conversations, envision the possibilities, and influence and deliver new levels of creative and strategic thinking to advance the brand around the world.
DescriptionAs the Digital Brand Manager, Nike Skateboarding Social, you will operate as the strategic lead for shaping the social strategy for the category.
In partnership with the Nike Direct Brand Digital lead, the Integrated Media team and agency partners, you will be viewed as the trusted partner for identifying which social platforms to use, how-to best leverage them across organic and paid media and will be ultimately responsible for maintaining the health of the categories respective social channels. In this role, you will be responsible for the concept, brief and direction a campaign takes across social, as well as the 365 touch points defined in partnership with the Editorial team – with the ultimate goal to encourage our consumer to skate every day. You will work with identified creative partners both internal and external to bring this to life.
ResponsibilitiesCreative Strategy and Direction
Set the strategy for how the category shows-up across social platforms with consideration for both paid media and organic distribution.
Responsible for briefing internal creative partners and agencies.
Understand and communicate content performance metrics and build an evaluation period into the content development process.
Programming, Publishing, MeasurementCreate seasonal and always-on programming of social in lockstep with category priorities.
Handle the creation and publishing process from brief to execution.
Work with Tools team to establish AMP as the central planning and publishing tool for Global Social, Geo and territory partners (planning and distribution).
Lead social publishing calendar for the category.
Deliver top-line weekly reports for Nike Direct roll-up to leadership.
Identify, Test, LearnKeep abreast of platform developments, incorporate platform-right opportunities into social campaigns and share learnings back to the functions.
Qualifications3-5 yrs of experience on a social team/and or at a social agency (content development, project management or production)
Proven experience leading a project or campaign (excellent organizational skills).
Multi-tasking capabilities, with ability to project manage and/or work on a variety of different projects and workstreams at one time
Complex Integrated Marketing team and campaign experience
Early adopter and problem solver for digital platforms (Comfortable trying new tools and adapting to process improvements)
Experience working and managing teams within Opal, Asana, Trello or relevant equivalent
High-level thinker with strong attention to detail and commitment to excellence
Excellent oral and written communication skills including meeting facilitation
Multi-tasking capabilities, with ability to project manage and/or work on a variety of different projects and workstreams at one time
Strong people skills, diplomacy and collaborative spirit
Ability to learn and adapt quickly and work in a constantly evolving environment, making judgment calls and shifts as needed
Capable of understanding challenges or underlying concerns and develop effective responses or elevate to higher management
Affinity for sport, fashion and retail. 
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID 00447725