Connected Membership Growth Manager, North America
|Required Experience:||0 year(s)|
|Salary Range:||Not available|
Posted 8 hours ago
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Administrative Support, Corporate Services
Like any winning team, Nike, Inc. relies on talented, ambitious individuals to thrive. Every day, the Corporate Service teams raise the bar on excellence. The diverse disciplines that make up these teams include Finance, Facilities, Legal, Human Resources, Procurement, Child Development, Administrative Support, Strategic Planning and more. Corporate Services drives innovation in process, technologies and services, while fueling the company with exceptional levels of support.
Nike, Inc. is in perpetual motion. Administrative employees help Nike teams around the world keep up with the company’s rapid pace. They act as liaisons embedded in business functions and geographies. Their talents — problem solving, organization, time management and more — help fuel the success of their teams. Nike’s diverse group of administrative assistants and receptionists embodies professionalism and models core Nike values to guests and fellow employees.
Nike’s Consumer Direct Offense is designed to serve the athlete faster and more personally, at scale, led by digital. With focused growth through key categories, this new offense will connect the Nike Brand and products with consumers in new and more powerful ways worldwide.
At the heart of the Consumer Direct Offense is Nike’s new NikePlus membership program that will provide member-only access to the products members love, matched to their individual preferences and buying patterns. This unique access to Nike’s greatest innovations and most coveted styles is about three key services that serve consumers on their terms: first access to the latest products, exclusive access to personalized services and experiences, and reserved product for members only.
We are looking for a data-driven omni-channel growth hacker to join the North America Membership team in the newly created role of Manager, Connected Membership Growth reporting to the Director, NA Connected Membership. This individual will provide data-driven insights and analysis to profitably grow Nike’s marketplace membership strategy, aimed at increasing NikePlus member activity within strategic retail partner environments.
Ideal backgrounds for this role include individuals with expertise in analyzing digital businesses, with a focus on driving consumer growth and monetization. Candidates should have experience building consumer-centric ROI models and both business and financial measurement, with experience optimizing for near term returns and improved lifetime value. We are looking for candidates with a track record of working on and influencing high performing teams in fast paced and complex environments (B2B and B2C), with a desire to be at the center of a massive transformation of Nike’s digital and direct capabilities. Flexibility, drive, and communication capabilities will be critical characteristics.
The ability to form relationships internally, and with the strategic account is essential. This person must also be able to think with an enterprise mindset, balancing the desire to grow the Nike direct business, while also serving our marketplace.
Key responsibilities of this role include:
Measure and analyze the performance and profitability of a portfolio of member benefits, programs, and experiences focused on acquiring and serving members as an extension of NikePlus within the Marketplace Partner environment
Quantify the return on opportunities to drive consumer-focused business growth
Proactively identify gaps and opportunities rooted in data; translate and present opportunities to cross-functional teams with a bias towards action
Perform analyses related to member segments and benefit performance to iterate the acquisition, onboarding and sustained engagement experience in partnership with the Integrated Account Team (Nike Consumer Experience)
Partnering with the Global, Geography & City Membership and Integrated Account teams
Partner with external account teams, acting as both a representative of Nike Inc., but also an invested stakeholder in the account’s business results.
Success for this role requires the establishment of a best-in-class membership program, driven by a strong understanding of both consumer connectivity and profitable growth. But beyond the core responsibilities, this role must also be a key contributor to the evolution of Nike’s business model and the acceleration of the Consumer Direct Offense.
The ideal candidate would have some, if not all of the below experience:
4-6 years relevant experience
Educational experience in Economics, Finance, Data Analysis and/or Business Strategy
Experience applying behavioral economics in subscription or member-centric business models
Experience in a startup environment and/or having a startup mindset
Experience with SQL is a must; understanding of a statistical package (such as R, MATLAB, SPSS, SAS, Stata, etc.) and web analytics (Omniture) is a plus
Experience with data sources, applications and tools to analyze customer experiences, digital products and membership-related benefits
Experience developing balanced scorecards used for performance management
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete⏵ in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID 00464813