Nike, Inc.:
nsw/snkrs brand director Job in Mexico City, Mexico City, Mexico, VT
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Mexico City, Mexico City, Mexico, VT
Full-time | Marketing
About the job
Mission of Role:
To drive the offense for NSW/SNKRS with support the full lifestyle marketing team (NBDH, NRG, IM) in Mexico City. Be the consumer expert and cross functional leader to evolve the brand’s position with the Mexican consumer and claim the top spot in BSM Cool Brand and Favorite Brand.
Responsabilities:
*
As a NSW/SNKRS Brand Director, you will adopt, enrich and creatively execute and/or support global category strategy within Mexico City. * You will develop, drive and execute seasonal and category marketing plans and product experiences.
* Additionally, you will identify local insights and opportunities for us to enrich our marketing concept map.
* Build, grow, serve and engage with our existing communities.
* Maximize our key assets (with a focus on athletes/teams, influencers and NBHD), by making them an integral part of our seasonal marketing plans. Build relationships, get to know the persons behind the athletes, dig for insights and build plans that leverage those insights.
* Support the go-to-market process; align on concept map prior to product sell-in sessions, monitor progress throughout the sell-in period, re-align on plans (go deeper) and drive executional efforts leading up to the product launch.
* Work closely with the APLA & Global NSW/SNKRS Brand team to ensure that local insights, challenges and opportunities are heard and considered.
* Inspire, lead and challenge the cross functional team in which we operate to ensure benchmark execution across channels. Connect the dots, make sure our plans are truly integrated and aligned.
* Manage time lines and budget
*
Requierements:
* 6-8 years marketing and campaign experience including strategy, delivery and creative thinking/idea generation experience.
* Deep connection and understanding of the NSW/SNKRS category consumer.
* Ability to analyze market place, consumer and trends.
* Ability to work cross-functionally in a matrix organization.
* Ability to network, influence, and leverage internal / external resources.
* Outstanding leadership and coaching skills to lead functional teams and large cross-functional projects.
* Strong understanding and insights into the digital landscape and the role that social media plays in marketing.
* Can think through the eyes of our football consumer with a clear sense of what is "cool".
* Is able to analyze the marketplace and trends.
* Must have experience working in or with digital marketing including product launch, communication and membership.
* Anticipates customer needs; assesses requirements and identifies new solution.
* Must have knowledge, experience and passion for sport + culture of sport.
* Strong verbal and written communication skills in English (required), and Spanish (or ability to learn).
* Strong information seeking skills and drive to make things happen.
* Demonstrate Brand passion and act with integrity.
* Be part of a fast-paced, high energy, talented team of marketers that have a passion for sport and creating meaningful connections between consumers and the Nike brand.
To drive the offense for NSW/SNKRS with support the full lifestyle marketing team (NBDH, NRG, IM) in Mexico City. Be the consumer expert and cross functional leader to evolve the brand’s position with the Mexican consumer and claim the top spot in BSM Cool Brand and Favorite Brand.
Responsabilities:
*
As a NSW/SNKRS Brand Director, you will adopt, enrich and creatively execute and/or support global category strategy within Mexico City. * You will develop, drive and execute seasonal and category marketing plans and product experiences.
* Additionally, you will identify local insights and opportunities for us to enrich our marketing concept map.
* Build, grow, serve and engage with our existing communities.
* Maximize our key assets (with a focus on athletes/teams, influencers and NBHD), by making them an integral part of our seasonal marketing plans. Build relationships, get to know the persons behind the athletes, dig for insights and build plans that leverage those insights.
* Support the go-to-market process; align on concept map prior to product sell-in sessions, monitor progress throughout the sell-in period, re-align on plans (go deeper) and drive executional efforts leading up to the product launch.
* Work closely with the APLA & Global NSW/SNKRS Brand team to ensure that local insights, challenges and opportunities are heard and considered.
* Inspire, lead and challenge the cross functional team in which we operate to ensure benchmark execution across channels. Connect the dots, make sure our plans are truly integrated and aligned.
* Manage time lines and budget
*
Requierements:
* 6-8 years marketing and campaign experience including strategy, delivery and creative thinking/idea generation experience.
* Deep connection and understanding of the NSW/SNKRS category consumer.
* Ability to analyze market place, consumer and trends.
* Ability to work cross-functionally in a matrix organization.
* Ability to network, influence, and leverage internal / external resources.
* Outstanding leadership and coaching skills to lead functional teams and large cross-functional projects.
* Strong understanding and insights into the digital landscape and the role that social media plays in marketing.
* Can think through the eyes of our football consumer with a clear sense of what is "cool".
* Is able to analyze the marketplace and trends.
* Must have experience working in or with digital marketing including product launch, communication and membership.
* Anticipates customer needs; assesses requirements and identifies new solution.
* Must have knowledge, experience and passion for sport + culture of sport.
* Strong verbal and written communication skills in English (required), and Spanish (or ability to learn).
* Strong information seeking skills and drive to make things happen.
* Demonstrate Brand passion and act with integrity.
* Be part of a fast-paced, high energy, talented team of marketers that have a passion for sport and creating meaningful connections between consumers and the Nike brand.