Nike, Inc.:
consumer direct sciences - communications science manager (content analytics) Job in Shanghai, Shanghai, China, VT
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Shanghai, Shanghai, China, VT
Full-time | Retail
About the job
Nike’s Consumer Direct Sciences is a growing team responsible for building and deepening a holistic view of Nike’s consumers through data and analytics and applying those insights to inform the development of incredible digital content & experiences for our consumers.
We are looking for a Communications Science Manager (Content Analytics) who has a deep passion for applying advanced analytic approaches, an eagerness to dig into the data, and a vision for turning data streams into a cohesive view of consumer engagement. The ideal candidate excels in a cross-functional teams and thrives in a fast-pace organization where there is an opportunity to meaningfully evolve the way Nike created content to connects with its consumers. In this role, you’ll work as an analytics expert using consumer engagement data to identify opportunities to optimize content for web, email, triggers, media, app and push notifications. You will have the opportunity to develop and execute quantitative consumer analytics to develop a deep understanding of our consumers and engagement across Nike’s communication ecosystem, as input into experimentation/modeling and business strategy.
Key Responsibilities:
* Serving as an expert in analyzing and leveraging data to optimize content for our consumers incorporating a wide variety of signals, data types, and sources
* Partnering x-functionally to govern a centralized, flexible, cross-platform meta-data structure to power deeper consumer and content analysis.
* Develop and execute interest, lifestyle and cultural audience analysis using multiple data sources and methodologies.
* Spearhead analysis on content consumptions patterns & preferences using 1st party proprietary data to identify the variables that drive attention and propensity to engage.
* Build and deliver content reporting and recommendations demonstrating a deep understanding of both consumer motivations and platform nuances.
We are looking for a Communications Science Manager (Content Analytics) who has a deep passion for applying advanced analytic approaches, an eagerness to dig into the data, and a vision for turning data streams into a cohesive view of consumer engagement. The ideal candidate excels in a cross-functional teams and thrives in a fast-pace organization where there is an opportunity to meaningfully evolve the way Nike created content to connects with its consumers. In this role, you’ll work as an analytics expert using consumer engagement data to identify opportunities to optimize content for web, email, triggers, media, app and push notifications. You will have the opportunity to develop and execute quantitative consumer analytics to develop a deep understanding of our consumers and engagement across Nike’s communication ecosystem, as input into experimentation/modeling and business strategy.
Key Responsibilities:
* Serving as an expert in analyzing and leveraging data to optimize content for our consumers incorporating a wide variety of signals, data types, and sources
* Partnering x-functionally to govern a centralized, flexible, cross-platform meta-data structure to power deeper consumer and content analysis.
* Develop and execute interest, lifestyle and cultural audience analysis using multiple data sources and methodologies.
* Spearhead analysis on content consumptions patterns & preferences using 1st party proprietary data to identify the variables that drive attention and propensity to engage.
* Build and deliver content reporting and recommendations demonstrating a deep understanding of both consumer motivations and platform nuances.