Nike, Inc.:
consumer direct sciences - media science director Job in Shanghai, Shanghai, China, VT
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Shanghai, Shanghai, China, VT
Full-time | Retail
About the job
Nike’s Consumer Direct Sciences is a growing team responsible for building and deepening a holistic view of Nike’s consumers through data and analytics and applying those insights to inform the development of incredible digital content & experiences for our consumers. The team is one of the vital muscles to help CREATE UNBREAKABLE RELATIONSHIPS BETWEEN CHINESE ATHLETES* & NIKE.
This hands-on role will oversee media optimization efforts including the use of Media Mix Modeling, and campaign level Multi-Touch Attribution tools to provide analyses and insights that enable marketers to evaluate their initiatives based on true business value.
The ideal candidate will have a background working with Media Mix Modelling and Multi-Touch Attribution methods; all forms of campaign optimization analytics (including a deep expertise in social media analytics) and a solid track record of delivering insights and optimizations in the digital advertising space. This role is ideal for a candidate who can roll up their sleeves and jump straight in. They will need to excel in working with cross-functional teams and thrive in a collaborative organization.
KEY RESPONSIBILITIES
Media Measurement
* Manage MMM & MTA vendor relationship including sourcing data inputs across the organization, model refreshes & data integrations to power attribution models.
* Conduct data validation and work with vendor to evolve and fine-tune model inputs and outputs.
* Create and champion MMM & MTA measurement strategy, securing cross-team alignment and adoption.
* Steward results through the organization and drive action from the marketing teams.
Analysis & Optimization
* Conduct x-channel media efficiency analysis and scenario modelling including recommendations for budgets, allocation and forecasting impacts of redistribution of marketing investments.
* Partner with cross-functional business stakeholders and agency partners to leverage the power of MMM & MTA by identifying high impact opportunities for its application
* Educate and empower media teams to leverage MMM for campaign level reporting and optimizations.
* Provide hands-on, real-time analysis and recommendations on media performance which includes securing buy-in on quick-turn optimizations.
Content & Audience Insights
* Develop and execute audience analysis using multiple data sources and methodologies.
* Spearhead analysis on content consumptions patterns & preferences using 1st party proprietary data to identify the variables that drive attention and revenue
* Build and deliver content reporting and recommendations demonstrating a deep understanding of both consumer motivations and UX design.
Media Testing
* Partner with media teams to establish a learning agenda for testing.
* Develop methodological standards for testing focused on proper experimental design.
* Assist the media teams in executing high-value media testing opportunities.
* Lead analysis on the tests through either conducting analysis directly or advising partners on the analysis.
This hands-on role will oversee media optimization efforts including the use of Media Mix Modeling, and campaign level Multi-Touch Attribution tools to provide analyses and insights that enable marketers to evaluate their initiatives based on true business value.
The ideal candidate will have a background working with Media Mix Modelling and Multi-Touch Attribution methods; all forms of campaign optimization analytics (including a deep expertise in social media analytics) and a solid track record of delivering insights and optimizations in the digital advertising space. This role is ideal for a candidate who can roll up their sleeves and jump straight in. They will need to excel in working with cross-functional teams and thrive in a collaborative organization.
KEY RESPONSIBILITIES
Media Measurement
* Manage MMM & MTA vendor relationship including sourcing data inputs across the organization, model refreshes & data integrations to power attribution models.
* Conduct data validation and work with vendor to evolve and fine-tune model inputs and outputs.
* Create and champion MMM & MTA measurement strategy, securing cross-team alignment and adoption.
* Steward results through the organization and drive action from the marketing teams.
Analysis & Optimization
* Conduct x-channel media efficiency analysis and scenario modelling including recommendations for budgets, allocation and forecasting impacts of redistribution of marketing investments.
* Partner with cross-functional business stakeholders and agency partners to leverage the power of MMM & MTA by identifying high impact opportunities for its application
* Educate and empower media teams to leverage MMM for campaign level reporting and optimizations.
* Provide hands-on, real-time analysis and recommendations on media performance which includes securing buy-in on quick-turn optimizations.
Content & Audience Insights
* Develop and execute audience analysis using multiple data sources and methodologies.
* Spearhead analysis on content consumptions patterns & preferences using 1st party proprietary data to identify the variables that drive attention and revenue
* Build and deliver content reporting and recommendations demonstrating a deep understanding of both consumer motivations and UX design.
Media Testing
* Partner with media teams to establish a learning agenda for testing.
* Develop methodological standards for testing focused on proper experimental design.
* Assist the media teams in executing high-value media testing opportunities.
* Lead analysis on the tests through either conducting analysis directly or advising partners on the analysis.