Nike, Inc.:
member growth senior manager Job in Shanghai, Shanghai, China, VT
Premium
See who posted the job
Premium
Competitive Insights
Premium
Check your commute time
Closed
Shanghai, Shanghai, China, VT
Full-time
About the job
The Role
In order to analyze global benefit program efficacy & effectiveness to achieve the long-term member business plan for Nike, we are looking for a manager to join the Greater China Membership team in the newly created role of Manager, Member Growth. This individual will play an important role in consolidating all membership related analytic requirements and well structure them into visualized reporting and come up with actionable insights to support membership growth. This includes but not limited to: member growth model key metrics analytics and insights readout, membership media investment analytics, channel and touchpoints analysis, member lifecycle analytics and so on.
Ideal backgrounds for this role include individuals with expertise in analyzing digital business, with a focus on driving consumer growth and monetization. Candidates should have experience building consumer-centric ROI models and both business and financial measurement, with experience optimizing for near term returns and improved CLV. We are looking for candidates with a track record of working on and influencing high performing teams in fast paced and complex environments, with a desire to be at the center of a massive transformation of Nike's digital and direct capabilities. Flexibility, drive, and communication capabilities will be critical characteristics.
Key Responsibilities
* Developing membership related reporting for all digital and offline touchpoints;
* Creating & operating frameworks to evaluate the performance of each type of member benefits NIKEPLUS offers to consumers
* Quantifying the return on opportunities to drive consumer-focused business growth
* Defining evaluation frameworks and hurdles to ensure benefit scalability, profitability and alignment with the long-term membership plan
* Support in overall business planning and budgeting for overall membership operation cross different cadences.
In order to analyze global benefit program efficacy & effectiveness to achieve the long-term member business plan for Nike, we are looking for a manager to join the Greater China Membership team in the newly created role of Manager, Member Growth. This individual will play an important role in consolidating all membership related analytic requirements and well structure them into visualized reporting and come up with actionable insights to support membership growth. This includes but not limited to: member growth model key metrics analytics and insights readout, membership media investment analytics, channel and touchpoints analysis, member lifecycle analytics and so on.
Ideal backgrounds for this role include individuals with expertise in analyzing digital business, with a focus on driving consumer growth and monetization. Candidates should have experience building consumer-centric ROI models and both business and financial measurement, with experience optimizing for near term returns and improved CLV. We are looking for candidates with a track record of working on and influencing high performing teams in fast paced and complex environments, with a desire to be at the center of a massive transformation of Nike's digital and direct capabilities. Flexibility, drive, and communication capabilities will be critical characteristics.
Key Responsibilities
* Developing membership related reporting for all digital and offline touchpoints;
* Creating & operating frameworks to evaluate the performance of each type of member benefits NIKEPLUS offers to consumers
* Quantifying the return on opportunities to drive consumer-focused business growth
* Defining evaluation frameworks and hurdles to ensure benefit scalability, profitability and alignment with the long-term membership plan
* Support in overall business planning and budgeting for overall membership operation cross different cadences.