Nike, Inc.:
business lead, growth - nike direct digital commerce Job in Tokyo, Tokyo, Japan, VT
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Tokyo, Tokyo, Japan, VT
Full-time
About the job
Description
As the Business Lead, Growth you will be at the heart of the Nike Direct digital business and will help the global and individual Nike Direct teams make decisions that will nurture organic growth in NikePlus member acquisition, engagement, and monetization, directly leading to the accomplishment of annual goals.
As the business Lead for growth, you will identify opportunities to accelerate user acquisition, grow engagement, grow retention and increase purchase frequency and value.
You will provide subject matter expertise to our global/geo business units and Platform owners, you will work closely with IK, paid media teams, and collaborate with our brand team to identify key growth opportunities and develop the strategies and tactics.
You’ll have a passion for brand right data driven decisions and consumer experience. You’ll be a service-oriented leader who wants to teach others how to develop growth models as much as you like digging and executing them yourself. You’ll be an expert in understanding digital marketing channels and experiences and how to best leverage them for organic growth - from email, to affiliates, to search engines, to social, to app store optimization.
In this role you will lead special projects to ensure the growth of our business, focusing on key strategic initiatives such as Apparel, Women’s and Membership strategy, on top of that you will have a crucial role to build up the strategy towards the road to 2020, helping executing the success of the "Most Digital Olympic".
This position requires a high-energy, self-motivated team member with excellent technical and critical thinking skills, high detail-orientation and excellent written and verbal communication. You must be a strategic thinker with experience in analytics and growth focused product management. The right person should be on top of digital retail and marketing trends and understand the opportunities that Nike Direct can drive for the Nike brand.
Responsibilities include (but not limited to):
* Lead and implement cross-platform strategies to drive acquisition, retention, and conversion that leverage the best of each of Nike’s digital experience and a performance driven plan with ROI goals, LTV, virality, SEO/ASO, referrals, app downloads
* Lead and implement project to fuel the growth of our key strategic priorities: APPAREL, WOMEN’s and OLYMPIC
* Drive a culture of A/B Testing in collaboration with Business Team and Platform leads.
* Review competitive websites/APP to evaluate the brand power and the consumers journey
* Analyze Consumers trends and shopping behaviors, Look into business trends and the consumer needs by optimizing the digital journey/business strategy.
* Be a key partner across all growth marketing-related analytics and data efforts. Have a perspective, and define and implement a growth roadmap to optimize our growth funnel and consumer active user base
* Collaborate with our global and local marketing teams on effective user journey strategy, creative development, and optimization
* Partner with internal teams to deliver the best performance across digital channels (app stores, search, social, display, affiliates, email, and notifications)
* Set growth and performance benchmarks, working closely with the IK team, establish analytics and dashboards for key performance criteria, maintaining key performance metric reports that track the efficacy of different variables and efforts
* Identify and actively investigate high-potential channels to test and incorporate into the broad acquisition plan, and make recommendations for acquisition involving segmented, tailored outcomes based on primary research findings and customer data
As the Business Lead, Growth you will be at the heart of the Nike Direct digital business and will help the global and individual Nike Direct teams make decisions that will nurture organic growth in NikePlus member acquisition, engagement, and monetization, directly leading to the accomplishment of annual goals.
As the business Lead for growth, you will identify opportunities to accelerate user acquisition, grow engagement, grow retention and increase purchase frequency and value.
You will provide subject matter expertise to our global/geo business units and Platform owners, you will work closely with IK, paid media teams, and collaborate with our brand team to identify key growth opportunities and develop the strategies and tactics.
You’ll have a passion for brand right data driven decisions and consumer experience. You’ll be a service-oriented leader who wants to teach others how to develop growth models as much as you like digging and executing them yourself. You’ll be an expert in understanding digital marketing channels and experiences and how to best leverage them for organic growth - from email, to affiliates, to search engines, to social, to app store optimization.
In this role you will lead special projects to ensure the growth of our business, focusing on key strategic initiatives such as Apparel, Women’s and Membership strategy, on top of that you will have a crucial role to build up the strategy towards the road to 2020, helping executing the success of the "Most Digital Olympic".
This position requires a high-energy, self-motivated team member with excellent technical and critical thinking skills, high detail-orientation and excellent written and verbal communication. You must be a strategic thinker with experience in analytics and growth focused product management. The right person should be on top of digital retail and marketing trends and understand the opportunities that Nike Direct can drive for the Nike brand.
Responsibilities include (but not limited to):
* Lead and implement cross-platform strategies to drive acquisition, retention, and conversion that leverage the best of each of Nike’s digital experience and a performance driven plan with ROI goals, LTV, virality, SEO/ASO, referrals, app downloads
* Lead and implement project to fuel the growth of our key strategic priorities: APPAREL, WOMEN’s and OLYMPIC
* Drive a culture of A/B Testing in collaboration with Business Team and Platform leads.
* Review competitive websites/APP to evaluate the brand power and the consumers journey
* Analyze Consumers trends and shopping behaviors, Look into business trends and the consumer needs by optimizing the digital journey/business strategy.
* Be a key partner across all growth marketing-related analytics and data efforts. Have a perspective, and define and implement a growth roadmap to optimize our growth funnel and consumer active user base
* Collaborate with our global and local marketing teams on effective user journey strategy, creative development, and optimization
* Partner with internal teams to deliver the best performance across digital channels (app stores, search, social, display, affiliates, email, and notifications)
* Set growth and performance benchmarks, working closely with the IK team, establish analytics and dashboards for key performance criteria, maintaining key performance metric reports that track the efficacy of different variables and efforts
* Identify and actively investigate high-potential channels to test and incorporate into the broad acquisition plan, and make recommendations for acquisition involving segmented, tailored outcomes based on primary research findings and customer data