Role & Responsibilities:
• Execute store marketing plans for Unite/Value retail concept that deliver against expected consumer, brand and business outcomes and KPIs.
• Drive consumer journeys for Unite/Value concept focused on delivering an O2O experiences across product, service & experience.
• Obsess consumer journeys informed by consumer insights, data and analytics to support business and member outcomes to Make Sport a Daily Habit.
• In partnership with other CDM functions, drive & execute thoughtful O2O journeys across retail concepts leveraging product, service & experience marketing levers. • Partner with X-functional Value team to ensure storytelling assets & experiences are delivered against the commercial needs of the business.