Seoul Creative Director

Nike, Inc.

Seoul, Seoul, South Korea

0 year(s)

Job Description
Brand Creative is the art of storytelling. We are the storytellers and the voice of Nike’s heart & soul. Brand Creative at Nike is about telling powerful, meaningful stories across the entire brand ecosystem, leveraging all existing and new platforms to inspire, enable and engage athletes• , while driving brand distinction and business impact. We aim to inspire people with stories rooted in sport, and help them do sport on a daily basis.


The Seoul Creative Director, is an important member of the Korea Marketing and Korea Leadership teams - the teams that shape the future of one of the world’s most iconic brands, by fueling the inspiration and innovation that helps athletes make sport a daily habit. They set creative direction and manage internal and external multidisciplinary squads of designers, narrators and producers to execute end-to-end creative across all channels, in partnership with Global, Geo and City Leadership Teams.

With a clear focus on the seasonal brand architecture, they work with the team to plan the pipeline and align with leadership to ensure the team executes and delivers against brand and business priorities.

They are primary partners to the Korea Marketing Director and collaborate closely with Consumer Brand Management, Nike Direct Marketing and all functional teams. They are responsible to lead the team in the creation of best in class creative work.

The Seoul Creative Director is based in Seoul, South Korea and leads the City Brand Creative Studio for Nike Korea. Nike Korea is territory within the Nike APLA Geography (Asia Pacific+Latin America).

This role will develop and deliver creative work driven by local athlete insights, while leveraging Global and Geo led creative strategies and campaigns. Across strategy, seasonal campaigns, daily editorial stories, tactical member led executions across our full ecosystem (apps, email, .com etc), and more, the Seoul Brand Creative Studio drives the end-to-end Creative Offense for Nike Korea. Responsibilities include Creative Strategy, Brand Narrative, Digital & Social Media, Art Direction, Writing, Styling, Retail Experience Design, & Live/Virtual Brand Experiences (occasionally).

The Creative Director will lead a team of multi-disciplinary creatives across multiple projects, working closely with creative storytellers and producers to deliver well-crafted and innovative campaigns. You will drive creative excellence and collaboration across multiple projects simultaneously, ensuring that the team deliver holistic creative against the seasonal strategy.

You are an experienced people manager and have the ability to coach multiple creatives and create opportunities for individual development, performance management, recognition and rewards. Fostering and leading innovative thinking, collaboration and teamwork across a diverse range of talent and teams.

This leadership role requires focused and strong creative leaders, that drive the following accountabilities:
• Instilling trust into the team: Gaining the confidence and trust of others through honesty, integrity and authenticity.
• Fostering effective teamwork: Building cohesive teams that apply their diverse skills and perspectives to achieve common goals.
• Developing others within the team: Developing people to meet both their career goals and the organization goals.
• Thinking strategically: Seeing ahead to future possibilities and translating them into breakthrough strategies and concepts that help steer the creatives within the team.


You will play a critical role in developing and leading work that is a mix of origination for specific city projects and extensions against global directives. This position requires creating strong partnerships within Brand Creative as well as across the broader Marketing organization.

Your creative experiences should have touched a mix of many disciplines, from art direction & graphic design, narrative & storytelling, experiential & retail design and consumer journeys, film and moving image, across digital and physical channels with a strong conceptual process that drives the work.

The Creative Directors set direction and manage internal and external multi-disciplinary squads of designers, narrators and producers to execute full end-to-end creative across all channels. You are a primary partner to the City Marketing counterparts and are responsible to drive and lead the seasonal creative and creative strategy across local platforms. With clear focus on the consumer and annual Nike Direct & brand map, you work with the team to plan the pipeline and align with leadership to ensure the team executes and delivers against the right business priorities.

As a leader, you are diverse in thought and well connected to the outside world. You drive the team with energy and always lead by example. You must thrive under pressure, but be positive and emotionally engaged at all times. Considering this you need to be extremely skilled in navigating a matrix organization, managing projects with multiple stakeholders and being able to undertake enterprise thinking.

You will help lead many different squads on a daily basis and have the ability to jump across many varied projects while maintaining good communication and planning across all of them, setting the teams up for success. You will be responsible for shaping (in close partnership with the creative Leadership Teams, as well as wider areas of the Nike APLA brand organization) the future vision of the Nike Consumer Direct Marketing ecosystem in the city across every consumer touch point.

For you, an obsession with the consumer and how we pivot our offence and operations when and wherever needed is always at the forefront of your daily strategic thinking.

You will be expected to deliver, through the team, high quality concepts and solutions at every stage of the creative process. Executional excellence and the knowledge to drive this forward is a must.

You will need to be able to communicate creative concepts to various internal and external audiences. You'll manage creative processes to ensure creative deliverables and timelines are met. In addition, you'll provide ideas that influence, increase, and enhance Nike Brand Creative organization and initiate and drive "best practices."


In strong collaboration with Global and Geo Creative Leadership, as well as the City Marketing teams, you will align against the seasonal brand architecture, identify gaps in the seasonal journey for Korean athletes, and then drive the creative work needed to fill those gaps in a better and more personal way each season.

Your role will be one of the most integral to our marketing offence, with an incredibly diverse set of stakeholders. Strong connections with Senior Leadership in APLA as well as global creative teams, will be critical in the alignment of strategies and delivery of best in class creative directions.

With a wide range of projects and teammates, your leadership style and influence approach will have to adapt constantly. At all times it must be collaborative and intuitive, seeking new and innovative ways to maximize the effectiveness of individual as well as collective thinking. You must multiply the opinions and expertise of those you engage with in order to apply coherent strategy and thinking that leads to new opportunities.

With aligned seasonal creative briefs and approaches, your goal w