• Maximize business rev thru driving digital product experience across Nike digital commerce platforms (Nike.com, APPs and WeChat) and outside of Nike digital touch points.
• Plan and drive seasonal products on site by aligning with merchandising strategy. Incorporate seasonal merchandising strategy with business goal and translate into digital business plan.
• Leverage data to drive in-season trading and immediate actions to capture and maximize business opportunities.
• Provide seasonal hindsights on what worked, didn't work and concrete actions from product and consumer journey’s perspective.
• Build knowledge and develop insights from industry best practices in site merchandising strategies, consumer experience, and product presentation. Translate findings into actionable plans.