Nike, Inc.:
Jordan GC - Consumer Insights Director Job in Shanghai, Shanghai, China Mainland, VT
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Shanghai, Shanghai, China Mainland, VT
Full-time
About the job
WHO WE ARE LOOKING FOR
We are looking for a Director, Consumer Science & Insights. This leader will serve as "the voice of the Jordan consumer", providing meaningful qualitative and quantitative, data based insights. We need this individual to bring a strategic perspective on the consumer and their relationship to basketball culture, and to be a strong leader with deep expertise in driving insights, analytics and strategy. This role is initially an individual contributor, providing thought leadership for Greater China, based in our Shanghai office.
WHAT YOU WILL WORK ON
The Director of Consumer Science and Insights will work along the Sr. Director, Global Consumer Science and Insights for Jordan to set strategy, develop roadmaps and execute against plans and priorities to enable effective development and deployment of advanced analytics and consumer insights for Jordan Greater China. In this role, you'll work with Nike and Jordan teams to provide qualitative and quantitative consumer insights to make informed decisions on product, marketing and marketplace. You will work alongside analytics teams developing models that help us deeply understand and describe our customers in order to drive consumer-focused business growth. You will own relationships with diverse business partners to understand current and anticipate future consumer and business needs is integral to the role.
Additionally, we will ask you to monitor the health of the Jordan Brand connection with consumers and connect the dots to generate holistic and relevant insights grounded in consumer connection and data. We will value your acuity as an indispensable partner to the Jordan Greater China Leadership Team, providing an objective perspective on the voice of the consumer and prioritizing opportunities for research and insights.
WHO YOU WILL WORK WITH
You will sit within the centralized Analytics & Insights function and serve as the subject matter authority, reporting to the Sr. Director of Jordan Consumer Insights and Analytics, and serving as part of the Jordan Greater China Leadership team. You’ll collaborate with Digital Merchandising, Analytics and DSM leaders, to help that team build, deliver, & optimize a best-in-class end to end experience for Jordan consumers. You’ll also partner closely with cross-functional analytics team to create and implement scalable insights to drive consumer engagement and growth in Greater China.
We are looking for a Director, Consumer Science & Insights. This leader will serve as "the voice of the Jordan consumer", providing meaningful qualitative and quantitative, data based insights. We need this individual to bring a strategic perspective on the consumer and their relationship to basketball culture, and to be a strong leader with deep expertise in driving insights, analytics and strategy. This role is initially an individual contributor, providing thought leadership for Greater China, based in our Shanghai office.
WHAT YOU WILL WORK ON
The Director of Consumer Science and Insights will work along the Sr. Director, Global Consumer Science and Insights for Jordan to set strategy, develop roadmaps and execute against plans and priorities to enable effective development and deployment of advanced analytics and consumer insights for Jordan Greater China. In this role, you'll work with Nike and Jordan teams to provide qualitative and quantitative consumer insights to make informed decisions on product, marketing and marketplace. You will work alongside analytics teams developing models that help us deeply understand and describe our customers in order to drive consumer-focused business growth. You will own relationships with diverse business partners to understand current and anticipate future consumer and business needs is integral to the role.
Additionally, we will ask you to monitor the health of the Jordan Brand connection with consumers and connect the dots to generate holistic and relevant insights grounded in consumer connection and data. We will value your acuity as an indispensable partner to the Jordan Greater China Leadership Team, providing an objective perspective on the voice of the consumer and prioritizing opportunities for research and insights.
WHO YOU WILL WORK WITH
You will sit within the centralized Analytics & Insights function and serve as the subject matter authority, reporting to the Sr. Director of Jordan Consumer Insights and Analytics, and serving as part of the Jordan Greater China Leadership team. You’ll collaborate with Digital Merchandising, Analytics and DSM leaders, to help that team build, deliver, & optimize a best-in-class end to end experience for Jordan consumers. You’ll also partner closely with cross-functional analytics team to create and implement scalable insights to drive consumer engagement and growth in Greater China.