Nike exists to innovate for athletes. Nike Sports Marketing professionals provide the vital link between the company and Nike-sponsored athletes, teams and federations worldwide. Sports Marketing employees partner with premier athletes to collect insights about existing and future products, gather inspirational stories about sport, and nurture long-term partnerships between the athletes and the company. The team develops and executes Sports Marketing strategies, negotiates endorsements and licensing agreements and serves as Nike ambassadors to the sports community worldwide. Their partnerships build the foundation of Nike’s product creation: Nike creates exceptional products because its employees listen to exceptional athletes.
WHO WE ARE LOOKING FOR
As part of the APLA Sports Marketing Leadership Team, the SEA&I Sports Marketing Director will create the overall Sports Marketing strategic priorities across Southeast Asia and India through shaping the portfolio, elevating athlete and team services, leading athlete leverage, in partnership with other SEA&I cross-function leaders. You will monitor ongoing marketing processes and business results, tailoring strategic shifts based on consumer behavior, interests and marketplace needs across SEA&I. Additionally, you’ll drive the overall shape of our sports marketing portfolio, aligned to the visions and strategy of the brand and business. You’ll leverage sports marketing teams and athletes relationships to drive growth, maximizing and modernizing our contractual rights. The candidate needs to have a people-first mindset, critical thinking and problem solving skills with an ability to lead and operate in a complex environment, while driving clarity for their team and cross-functional partners.
WHAT YOU WILL WORK ON
You will lead a diverse team across SEA&I with direct reports based in Philippines, India, Thailand and Singapore.
Your strategy will inform all invest/divest decisions with the SEA&I Sports Marketing Portfolio.
You’ll partner closely with cross-functional brand and business partners, including the territory GM, to ensure that Nike gets maximum value from our athlete and team relationships.
Align our athletes against Nike’s Purpose Offense, specifically around sustainability, community, diversity and equality.
Manage a territory budget with accountability around accurate forecasting and communication.
WHO YOU WILL WORK WITH
You will report to the VP of APLA Sports Marketing and work closely with other members of the APLA Sports Marketing Leadership Team, including the Men’s/Women’s leads in service of Nike’s gender offense. Additionally, you’ll partner closely with other SEA&I territory leaders to ensure Sports Marketing efforts are in service of brand and business objectives.