Director, Program Development and Capabilities - Marketing, Greater China

Nike, Inc.

Shanghai, Shanghai, China Mainland

0 year(s)

Job Description
Key responsibilities

Responsible for strategic capabilities that support Brand Marketing, with focus on Creative Studio, Marketing Operations as well as Insights team.

Develop and lead the central vision around solutions that simplify the workflow from marketing brief through creative production, design and delivery of digital assets.

Manage a centralized comp product process to support product needs across seeding, sampling and event use.

Key Partnerships
• Martech
• Insights
• Brand Creative
• Global Marketing Capabilities
• Global Marketing Program Management
• Jordan

Critical Competencies for Success

The key competencies for the role
• Strategic and Analytical mindset: Innovative problem-solving ability, leveraging multiple sources of input.
• Knowledge transfer skillset: Ability to create platform for training and learning across a big team with different tiers of needs
• Functional acumen: Deep skills in marketing project management, plus general skills across training, Data/Analytics & Consumer Insights.
• Communication: Effective storyteller (esp. simplifying complex information) in verbal and written forms.
• Partnership and leadership