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Shanghai, Shanghai, China Mainland, VT

Full-time | Marketing

About the job

Reporting Line: Senior Director, GC Kid’s Brand Marketing

Core Responsibilities:

* Develop & lead the strategic direction, narrative and brand plan for seasonal campaigns, partnering with cross functional teams to deliver an integrated O2O consumer journey
* Be a key driver of the Just Play Long Term Consumer Concept (LTCC), partnered with the Senior Director for Kids. Develop and drive annual brand plan & deliverables in partnership with Creative and Platform teams to deliver an integrated O2O consumer journey across the year; coordinate with M/W teams for efficiency + alignment
* Drive a culture of mentorship across the team, fostering effective teamwork and individual development
* Obsess over the Kids (Parent + Child) consumer; be a thought leader, expert and advocate for this consumer, informed by a strong understanding of consumer insights, motivations & needs
* Support Kid’s Senior Director to set the foundations for long term strategy and future seasons
* Collaborate with Insights and Membership to establish learning agendas, initiatives, and identify new spaces & opportunities as we grow into a membership and insights-led offense
* Partnership with merchandising teams to support product positioning, and drive strong product marketing strategies
* Work closely with the global brand team to provide a Geo POV on global brand strategies, fueled by local consumer and marketplace needs
* As needed, work with Mens, Womens and Brand Narrative teams to represent the Kid’s POV
* Support against seasonal CODE gates & deliverables for seasonal readiness
* Assist Kids, cross gender and cross functional teams on iterating and evolving the process post-CDA.

Personal Skills:

* Strong in strategic thinking paired with a standout ability to execute
* Ability to lead from the front, back, and side by side; Sets an example, with the ability to instill trust & confidence in the team
* A collaborative team player who can lead, partner with, and bring together different teams and individuals from diverse backgrounds, functions and perspectives
* Drives a shared vision and purpose for the team that motivates others
* A candid, direct and honest communication style, with a desire to seek feedback and apply learnings
* Strong initiative and curiosity to cultivate innovation, and explore new ways of working
* Solution-oriented, with the ability to simplify complex situations, manage ambiguity and identify ways to move forward
* Entrepreneurial and resourceful, with a strong drive to organize and prioritize
* Understands Nike process and has deep human connections within the Nike ecosystem.
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1501 Lincoln Blvd.#1014 Venice, CA. 90291