Nike does more than outfit the world's best athletes. We are a place to explore potential, obliterate boundaries, and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
About the team
This role sits in Marketplace Analytics (MPA) in Nike Greater China. MPA is a growing team responsible for building and deepening a holistic view of Nike’s consumers through data and analytics and applying those insights to inform the development of incredible omnichannel experiences for our consumers.
About the role
This role is an analytics expert partnering with all relevant functions in driving GC membership offense; this role manages member database including tiering and segmentation, provides business partners with desired segments (target audience groups) that fits for respective targeted member benefit, to increase member activeness and buying, and ultimately keep growing member life-time-value and driving a consumer-centric business growth.
• Work with global and local data engineers to ensure relevant datasets captures GC needs
• Manage cadenced deliverables in member growth snapshot
• Suggest and provide ad-hoc member selection support, translate business needs to data pulls
• Test, identify and prioritize opportunities through member tiering and segmentation analysis, based on consumer activity data and transaction data from various sources