Nike, Inc.:
DIGITAL BRAND MARKETING SPECIALIST Job in Las Condes, Santiago Province, Chile, VT
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Las Condes, Santiago Province, Chile, VT
Full-time | Marketing
About the job
Ownership & Accountability:
- Ownership of the web site planning, coordination and execution from a Marketing perspective.
- Accountable for the execution of the Nike member-led journey throughout the whole digital ecosystem.
- Ownership of the day-to-day relationship, coordination and functioning with the digital agencies and third party operational partner.
- Accountable for the correct execution, forecast and accuracy of the digital service budget.
Main Tasks:
- Execution of web site Concept Maps and ensure updates in the site based on key dates.
- Agency briefing and execution of web site seasonal plans throughout all categories and layers.
- Own the assets and content adaptation needs to support the daily executions. Agency briefs and daily follow up of the asset
adaptation process.
- Work closely with Geo Teams, Category Brand Teams, and Cross-Functional teams, to ensure coordinated delivery of the digital
offense: including product launches, site updates, and targeted communications.
- Partner with the Media team into a seamless consumer offense.
- Work closely with nike.com integrated team to optimize the marketing and communication service towards the brand and business
objetives.
- Follow up of the digital data analytics dashboard to optimize the teams daily priorities, to share timely
and frequently with the broader marketing team, helping build a more data driven digital mindset.
- Coordination with agency for Weekly and Monthly Reports measuring results.
- Ownership of the web site planning, coordination and execution from a Marketing perspective.
- Accountable for the execution of the Nike member-led journey throughout the whole digital ecosystem.
- Ownership of the day-to-day relationship, coordination and functioning with the digital agencies and third party operational partner.
- Accountable for the correct execution, forecast and accuracy of the digital service budget.
Main Tasks:
- Execution of web site Concept Maps and ensure updates in the site based on key dates.
- Agency briefing and execution of web site seasonal plans throughout all categories and layers.
- Own the assets and content adaptation needs to support the daily executions. Agency briefs and daily follow up of the asset
adaptation process.
- Work closely with Geo Teams, Category Brand Teams, and Cross-Functional teams, to ensure coordinated delivery of the digital
offense: including product launches, site updates, and targeted communications.
- Partner with the Media team into a seamless consumer offense.
- Work closely with nike.com integrated team to optimize the marketing and communication service towards the brand and business
objetives.
- Follow up of the digital data analytics dashboard to optimize the teams daily priorities, to share timely
and frequently with the broader marketing team, helping build a more data driven digital mindset.
- Coordination with agency for Weekly and Monthly Reports measuring results.