Director, Consumer Research Insights - Japan

Nike, Inc.

Tokyo, Tokyo, Japan

0 year(s)

Job Description

We're looking for a qualitative researcher who has the proven ability to lead, conduct, interpret and present consumer research which results in meaningful insights to drive consumer concepts, stories and product creation. Based in Tokyo - one of Nike’s global key cities - you'll need to be a self-starter who thrives as an individual contributor but can also effectively collaborate with key stakeholders. The candidate will be expected to have their pulse on sport, athlete, cultural, societal, and marketplace trends while at the same time conducting research to influence the future needs of the athlete.

This person will mainly oversee primary research and must be fluent in the various methodologies of qualitative research and familiar with quantitative research. They will also leverage secondary research as needed. This person needs to instil trust and effectively maintain the rigour and credibility of the research. They will be an effective communicator both cross-border and cross-functionally who can present their findings in an un-biased and compelling manner.

Candidates for this role must be fluent in both written and spoken Japanese and English.


You'll oversee city specific insights for Tokyo. You'll liaise with the Consumer Research team at Nike World Headquarters in the US on Global Insights projects and you will lead or consult on insights priorities specific to Tokyo. The scope of your work will be aligned at the Global level to prioritize serving the Gender/Sport Dimension product creation teams - this will cover sport performance and sport lifestyle across the Men’s, Women’s and Kids categories. You'll also identify new areas for Nike to explore based on awareness of key behavioural, cultural and societal shifts. You will use qualitative research to articulate consumer truths to influence strategic priorities.


You'll work closely with the Nike Japan President and General Manager, the global Consumer Insights team at Nike World Headquarters and Nike Japan Marketing leadership and teams. You'll also engage with external research partners on an as needed basis.