Key City CONSUMER RESEARCH INSIGHTS DIRECTOR - Shanghai

Nike, Inc.

Shanghai, Shanghai, China Mainland


0 year(s)
Full-Time
N/A


Job Description
WHO WE ARE LOOKING FOR?

We are looking for a Qualitative Researcher who has the proven ability to lead, conduct, interpret, and present consumer research, which results in meaningful insights to drive consumer concepts, stories, and product creation. This person is a listening post planted in one of Nike’s key cities and will need to be a self-starter who thrives as an individual contributor but can also effectively collaborate with key stakeholders. The candidate will be expected to have their pulse on sport, athlete, cultural, societal, and marketplace trends, while at the same time conducting research to influence the future needs of the athlete. This person will mainly oversee primary research and must be fluent in the various methodologies of qualitative research and familiar with quantitative research. They will also leverage secondary research as needed. This person needs to instill trust and effectively maintain the rigor and credibility of the research. They will be an effective verbal and written communicator who can present their findings in an un-biased and compelling manner.

WHAT WILL YOU WORK ON?

You are in charge of city specific insights. You will liaise with the Consumer Research team at WHQ on Global Insights projects and you will lead or consult on insights priorities specific to your city. The scope of your work will be aligned at the Global level to prioritize serving the Gender/Sport Dimension product creation teams - this will cover sport performance and sport lifestyle across Men’s, Women’s, and Kids. You will identify new areas for Nike to explore based on awareness of key behavioral, cultural and societal shifts. You will use qualitative research to articulate consumer truths to influence strategic priorities.