• DRIVE store marketing plans for an assigned retail concept that deliver against expected consumer, brand and business outcomes and KPIs.
• DRIVE consumer journeys for assigned concept focused on delivering an immersive experiences across product, service & experience.
• DRIVE O2O marketing plans that build awareness of and drive quality traffic to our stores in service of delivering our member acquisition and engagement KPIs.
• DRIVE & Obsess consumer journeys informed by consumer insights, data and analytics to support business and member outcomes to Make Sport a Daily Habit.
• PARTNER with Global teams & other CDM functions, develop & execute thoughtful O2O journeys across retail concepts leveraging product, service & experience marketing
• PARTNER with Brand Creative to ensure storytelling assets & experiences are created to deliver against the commercial needs of the business.
• APPLIES data, insights and learnings to future consumer journeys, future plans, briefs.
• ACT as a mentor and peer coach and develop a strong working relationship across teams and functions.
DELIVERABLES /DECISION RIGHTS:
• DRIVE - Store marketing plans for owned & 3rd party platforms focused on building awareness of & driving quality traffic to our stores.
• DRIVE - Marketing plans that drive awareness of the service & experience portfolio and drive increased traffic and engagement.
• DRIVE - Strategy, brief and deliverables for storytelling & asset needs that fuel owned & 3rd party channels.
• DRIVE - Marketing tactics focused on maximizing the pre & post consumer journey touch points for assigned concept in partnership with cross-functional concept squad.
• DRIVE - Read & react marketing tactics based on weekly trade meeting alignments and business needs.