• Initialize seasonal product walk through plan to optimize pre-season action plan.
• Be responsible for personalized online product presentation to ensure the productivity throughout all consumer touch points, including Store Homepage, Navigation, Campaign detail page, Product detail page, …etc.
• Develop and update the product performance analysis reports on regular basis, identify current sales trends, opportunities, immediate reaction plan.
• Analyze the site journey engagement result to further enhance user experiences, eventually improve product conversion rate.
• Closely collaborate with cross functional teams, incl. brand marketing, digital merchandising, site operation, TP partner to achieve business goals of each campaign and product launch.
• Competitive Landscape with specific callouts to innovation and newness, sharing best practice with relevant insights.