•DRIVE store marketing plans for an assigned retail concept that deliver against expected consumer, brand and business outcomes and KPIs.
•DRIVE consumer journeys for assigned concept focused on delivering an immersive experiences across product, service & experience.
•DRIVE O2O marketing plans that build awareness of and drive quality traffic to our stores in service of delivering our member acquisition and engagement KPIs.
•DRIVE & Obsess consumer journeys informed by consumer insights, data and analytics to support business and member outcomes to Make Sport a Daily Habit.
•PARTNER with Global teams & other CDM functions, develop & execute thoughtful O2O journeys across retail concepts leveraging product, service & experience marketing levers.
•PARTNER with Brand Creative to ensure storytelling assets & experiences are created to deliver against the commercial needs of the business.
•APPLIES data, insights and learnings to future consumer journeys, future plans, briefs.
•ACT as a mentor and peer coach and develop a strong working relationship across teams and functions.
DELIVERABLES /DECISION RIGHTS
•DRIVE - Store marketing plans for owned & 3rd party platforms focused on building awareness of & driving quality traffic to our stores.
•DRIVE - Marketing plans that drive awareness of the service & experience portfolio and drive increased traffic and engagement.
•DRIVE - Strategy, brief and deliverables for storytelling & asset needs that fuel owned & 3rd party channels.
•DRIVE - Marketing tactics focused on maximizing the pre & post consumer journey touch points for assigned concept in partnership with cross-functional concept squad.
•DRIVE - Read & react marketing tactics based on weekly trade meeting alignments and business needs.