New Balance Athletic Shoe, Inc.:
Associate Search Marketing Manager Job in (NB), VT
Premium
See who posted the job
Premium
Competitive Insights
Premium
Check your commute time
Closed
(NB), VT
Full-time | Marketing
About the job
Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
JOB MISSION:
As the Associate Search Marketing Manager, you will be a critical part of the integrated marketing team and essential to our goals of capturing Brand & Category search demand, increasing site traffic, revenue, and driving new consumer acquisition. You will be responsible for planning, managing, executing, optimizing, and analyzing all Search efforts (paid & organic) for New Balance North America (newbalance.com & newbalance.ca). Through strong relationships, both internal and external, you will drive sustainable SEO & SEM growth.
MAJOR ACCOUNTABILITIES, SEM (60%):
! Own the day-to-day responsibilities of channel performance; monitor SEM results (Google, Shopping, Bing, Amazon), analyze website metrics, and provide recommendations and strategies in service of our traffic, ROAS and revenue goals.
! Brief in, lead, and collaborate with our paid search Agency resource to drive more efficient customer acquisition, manage all aspects of paid search campaigns, including keywords, ad copy, bidding strategies and budgets
! Manage timelines, budgets, and deliverables with key partners and agencies.
! Develop and create SEM ad copy and drive tests to improve performance
! Research, develop and maintain all keywords for paid search campaigns
! Enter and manage vendor POs, monitor & track weekly/monthly spends, pay monthly invoices
! Collaborate cross-functionally to integrate paid search with omni-channel strategy and plans.
MAJOR ACCOUNTABILITIES, SEO (40%):
! Responsible for conducting hands-on SEO work including keyword research, copywriting, on and off-page optimization, and technical SEO etc.
! Regularly performs technical SEO audits of newbalance.com with the intent to identify improvements, opportunities, and optimizations
! Presents SEO research/findings/analytics to internal partners and stakeholders
! Contributes towards the development of SEO oriented KPIs in alignment with goals and business initiatives
! Engages with cross collaborative departments to define and implement SEO growth strategies for their areas
! Collaborates with IT/Dev teams to infuse SEO best practices into projects and constantly improve health of website and user experience
! Keeps pace with industry trends and developments and advises changes as needed.
! Stays abreast of search engine algorithm updates and adjusts strategies and communication accordingly
REQUIREMENTS FOR SUCCESS
! 5+ years’ experience in SEO and SEM, either with a brand or agency
! Proactive, resourceful, and driven problem solver. Able to analyze data to find unique and insightful ways to improve campaign efficiencies, uncover optimization opportunities & content gaps, and grow the business
! Excellent verbal and written cross functional communication skills, including the ability to communicate effectively with both technical and non-technical individuals
! Excellent Troubleshooting & diagnostic problem solving and analytical skills with the ability to dig extensively into metrics and analytics.
! Self-motivated, able to work independently with minimal supervision
! Proven success in managing multimillion-dollar budgets
! Strong background in keyword research, ad and SEO copywriting
! Advanced usage in paid search marketing channels, including Google Ads and Microsoft Ads
! Advanced usage in bid management platforms (SA360)
! Advanced expertise using website analytics tools (i.e., Adobe, Google Analytics, etc)
! Advanced Microsoft Excel knowledge, including the ability to work with large data sets
! Proficiency in Microsoft Suite and a fast learner for internal systems and processes
! Must be organized with great attention to detail, and able to manage multiple projects & timelines simultaneously
! A deep understanding of the different types of SEO and their impact, including on and off-page optimization and technical SEO
! Expertise with Google Search Console, Semrush, Screaming Frog SEO Spider and other related tools
! Experience optimizing front end elements (title tags, meta descriptions, H1 tags, etc.) as well as back end elements (robots.txt, etc.) for maximum SEO benefit.
! A deep understanding of how content marketing and SEO are related
! Experience in creating reports showing web analytics data and site evaluations
! Proven background in building inbound organic search traffic and improving keyword rankings
! Familiarity with the web development process
Our Benefits:
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
Learn more about our Benefits
Flexible Work Schedule:
New Balance is committed to creating a culture that allows our associates to do their best work. Our corporate work-from-home policy does not mandate an arbitrary number of days in-office. Instead, we’ve designed a flexible hybrid model that empowers individual teams by letting the type of work dictate where it will most effectively be performed. We are capitalizing on this unique opportunity to evolve how we work based on efficiency, productivity, and the well-being of our associates.
Equal Opportunity Employer:
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
JOB MISSION:
As the Associate Search Marketing Manager, you will be a critical part of the integrated marketing team and essential to our goals of capturing Brand & Category search demand, increasing site traffic, revenue, and driving new consumer acquisition. You will be responsible for planning, managing, executing, optimizing, and analyzing all Search efforts (paid & organic) for New Balance North America (newbalance.com & newbalance.ca). Through strong relationships, both internal and external, you will drive sustainable SEO & SEM growth.
MAJOR ACCOUNTABILITIES, SEM (60%):
! Own the day-to-day responsibilities of channel performance; monitor SEM results (Google, Shopping, Bing, Amazon), analyze website metrics, and provide recommendations and strategies in service of our traffic, ROAS and revenue goals.
! Brief in, lead, and collaborate with our paid search Agency resource to drive more efficient customer acquisition, manage all aspects of paid search campaigns, including keywords, ad copy, bidding strategies and budgets
! Manage timelines, budgets, and deliverables with key partners and agencies.
! Develop and create SEM ad copy and drive tests to improve performance
! Research, develop and maintain all keywords for paid search campaigns
! Enter and manage vendor POs, monitor & track weekly/monthly spends, pay monthly invoices
! Collaborate cross-functionally to integrate paid search with omni-channel strategy and plans.
MAJOR ACCOUNTABILITIES, SEO (40%):
! Responsible for conducting hands-on SEO work including keyword research, copywriting, on and off-page optimization, and technical SEO etc.
! Regularly performs technical SEO audits of newbalance.com with the intent to identify improvements, opportunities, and optimizations
! Presents SEO research/findings/analytics to internal partners and stakeholders
! Contributes towards the development of SEO oriented KPIs in alignment with goals and business initiatives
! Engages with cross collaborative departments to define and implement SEO growth strategies for their areas
! Collaborates with IT/Dev teams to infuse SEO best practices into projects and constantly improve health of website and user experience
! Keeps pace with industry trends and developments and advises changes as needed.
! Stays abreast of search engine algorithm updates and adjusts strategies and communication accordingly
REQUIREMENTS FOR SUCCESS
! 5+ years’ experience in SEO and SEM, either with a brand or agency
! Proactive, resourceful, and driven problem solver. Able to analyze data to find unique and insightful ways to improve campaign efficiencies, uncover optimization opportunities & content gaps, and grow the business
! Excellent verbal and written cross functional communication skills, including the ability to communicate effectively with both technical and non-technical individuals
! Excellent Troubleshooting & diagnostic problem solving and analytical skills with the ability to dig extensively into metrics and analytics.
! Self-motivated, able to work independently with minimal supervision
! Proven success in managing multimillion-dollar budgets
! Strong background in keyword research, ad and SEO copywriting
! Advanced usage in paid search marketing channels, including Google Ads and Microsoft Ads
! Advanced usage in bid management platforms (SA360)
! Advanced expertise using website analytics tools (i.e., Adobe, Google Analytics, etc)
! Advanced Microsoft Excel knowledge, including the ability to work with large data sets
! Proficiency in Microsoft Suite and a fast learner for internal systems and processes
! Must be organized with great attention to detail, and able to manage multiple projects & timelines simultaneously
! A deep understanding of the different types of SEO and their impact, including on and off-page optimization and technical SEO
! Expertise with Google Search Console, Semrush, Screaming Frog SEO Spider and other related tools
! Experience optimizing front end elements (title tags, meta descriptions, H1 tags, etc.) as well as back end elements (robots.txt, etc.) for maximum SEO benefit.
! A deep understanding of how content marketing and SEO are related
! Experience in creating reports showing web analytics data and site evaluations
! Proven background in building inbound organic search traffic and improving keyword rankings
! Familiarity with the web development process
Our Benefits:
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
Learn more about our Benefits
Flexible Work Schedule:
New Balance is committed to creating a culture that allows our associates to do their best work. Our corporate work-from-home policy does not mandate an arbitrary number of days in-office. Instead, we’ve designed a flexible hybrid model that empowers individual teams by letting the type of work dictate where it will most effectively be performed. We are capitalizing on this unique opportunity to evolve how we work based on efficiency, productivity, and the well-being of our associates.
Equal Opportunity Employer:
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.