New Balance Athletic Shoe, Inc.:
Global Marketing Manager, Tennis & Baseball Job in (NB), VT
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(NB), VT
Full-time | Marketing
About the job
Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
JOB MISSION:
The Global Marketing Manager, will serve in a pivotal role leading the creative vision, demand creation tactics and execution for the Tennis and Baseball categories at New Balance. The Marketing Manager will work cross-functionally to create industry-leading consumer journeys that increase brand presence, leverage key sports & cultural moments, and drive brand heat. Globally, this role will align with priority regions to help amplify our tennis and baseball presence and increase the value of earned, paid and social media.
MAJOR ACCOUNTABILITIES:
! Lead the long-term, global creative vision & execution for New Balance’s Tennis and Baseball categories.
! Develop global content, aligned to consumer journey needs, that drives demand for Tennis and Baseball products, and a strong association of New Balance with Tennis and Baseball.
! Lead the development and execution of New Balance Tennis and Baseball Social Media Strategies.
! Partner with Global Product, Global & Regional Merchandising, and Regional Marketing leads on category growth goals and product positioning.
! Manage marketing budget and launch calendars across all global programs.
REQUIREMENTS FOR SUCCESS:
! 8+ years of progressive experience working within Marketing and related functions.
! MBA preferred, not required.
! Strong understanding of digital-first demand generation and a proven track record of driving results in competitive domestic and international markets.
! Proven leadership skills, including the ability to manage multiple functions against common goals.
! Athletic or related industry experience a plus, but not required.
! Strong execution skills; consistently produce results and meet deadlines.
! Excellent interpersonal, organizational, verbal/written presentation skills.
#LI-JI1
Our Benefits:
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
Learn more about our Benefits
Flexible Work Schedule:
New Balance is committed to creating a culture that allows our associates to do their best work. Our corporate work-from-home policy does not mandate an arbitrary number of days in-office. Instead, we’ve designed a flexible hybrid model that empowers individual teams by letting the type of work dictate where it will most effectively be performed. We are capitalizing on this unique opportunity to evolve how we work based on efficiency, productivity, and the well-being of our associates.
Equal Opportunity Employer:
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
JOB MISSION:
The Global Marketing Manager, will serve in a pivotal role leading the creative vision, demand creation tactics and execution for the Tennis and Baseball categories at New Balance. The Marketing Manager will work cross-functionally to create industry-leading consumer journeys that increase brand presence, leverage key sports & cultural moments, and drive brand heat. Globally, this role will align with priority regions to help amplify our tennis and baseball presence and increase the value of earned, paid and social media.
MAJOR ACCOUNTABILITIES:
! Lead the long-term, global creative vision & execution for New Balance’s Tennis and Baseball categories.
! Develop global content, aligned to consumer journey needs, that drives demand for Tennis and Baseball products, and a strong association of New Balance with Tennis and Baseball.
! Lead the development and execution of New Balance Tennis and Baseball Social Media Strategies.
! Partner with Global Product, Global & Regional Merchandising, and Regional Marketing leads on category growth goals and product positioning.
! Manage marketing budget and launch calendars across all global programs.
REQUIREMENTS FOR SUCCESS:
! 8+ years of progressive experience working within Marketing and related functions.
! MBA preferred, not required.
! Strong understanding of digital-first demand generation and a proven track record of driving results in competitive domestic and international markets.
! Proven leadership skills, including the ability to manage multiple functions against common goals.
! Athletic or related industry experience a plus, but not required.
! Strong execution skills; consistently produce results and meet deadlines.
! Excellent interpersonal, organizational, verbal/written presentation skills.
#LI-JI1
Our Benefits:
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
Learn more about our Benefits
Flexible Work Schedule:
New Balance is committed to creating a culture that allows our associates to do their best work. Our corporate work-from-home policy does not mandate an arbitrary number of days in-office. Instead, we’ve designed a flexible hybrid model that empowers individual teams by letting the type of work dictate where it will most effectively be performed. We are capitalizing on this unique opportunity to evolve how we work based on efficiency, productivity, and the well-being of our associates.
Equal Opportunity Employer:
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.