New Balance Athletic Shoe, Inc.:
Key Accounts Marketing Manager Job in (NB), VT
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(NB), VT
Full-time | Marketing
About the job
Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
JOB MISSION:
Own all aspects of Marketing planning/execution to engage New Balance consumers in collaboration with must win Key Account retail partners. Drive meaningful consumer connections through exceptional Marketing plans including paid media, database, online and in-store. Specifically, this role owns a heightened focus and plans for DSW and Kohl’s.
MAJOR ACCOUNTABILITIES:
! Development of annual/seasonal channel marketing plans leveraging paid media, social media, retailer database, online and in-store tactic to highlight the NB brand and support key product launches that drive consumer consideration and conversion.
! Support Director NA Commercial Marketing –to drive development and execution of Marketing plans and aligning to Global and Regional direction
! Support channel marketing needs for specific account partners (DSW, Kohl’s) including building/executing retailer specific Marketing programs, collaboration + communication with retail partners, measuring plan performance and budget management.
! Manage internal resources and 3rd party agencies to accomplish business objectives and execute at the highest level
! Collaborate with cross functional internal teams in the Go-to-Market process including sell-in, planning and execution
! Oversee project management of seasonal Regional content creation and production of all content supporting the channel and key account partners
REQUIREMENTS FOR SUCCESS:
! Ability to think strategically while comfortable with project management details. Experience working with cross-functional teams and multiple departments
! Experience must include prior project leadership role demonstrating initiative and organizational skills in managing multiple assignments with varying degrees of complexity
! Excellent verbal and written communications skills
! Experience developing creative briefs and spearheading Marketing content needs
! Strong channel marketing focus
! Retail experience a definite asset
! Must be able to work in a team environment and have the ability to express a perspective with conviction
! Excellent verbal/written communications skills
! Bachelor’s degree or equivalent, 5-8 years in marketing capacity
! Computer skills required including Microsoft Office and proficiency in internal platforms
! Some travel required
#LI-JI1
Our Benefits:
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
Learn more about our Benefits
Flexible Work Schedule:
New Balance is committed to creating a culture that allows our associates to do their best work. Our corporate work-from-home policy does not mandate an arbitrary number of days in-office. Instead, we’ve designed a flexible hybrid model that empowers individual teams by letting the type of work dictate where it will most effectively be performed. We are capitalizing on this unique opportunity to evolve how we work based on efficiency, productivity, and the well-being of our associates.
Equal Opportunity Employer:
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
JOB MISSION:
Own all aspects of Marketing planning/execution to engage New Balance consumers in collaboration with must win Key Account retail partners. Drive meaningful consumer connections through exceptional Marketing plans including paid media, database, online and in-store. Specifically, this role owns a heightened focus and plans for DSW and Kohl’s.
MAJOR ACCOUNTABILITIES:
! Development of annual/seasonal channel marketing plans leveraging paid media, social media, retailer database, online and in-store tactic to highlight the NB brand and support key product launches that drive consumer consideration and conversion.
! Support Director NA Commercial Marketing –to drive development and execution of Marketing plans and aligning to Global and Regional direction
! Support channel marketing needs for specific account partners (DSW, Kohl’s) including building/executing retailer specific Marketing programs, collaboration + communication with retail partners, measuring plan performance and budget management.
! Manage internal resources and 3rd party agencies to accomplish business objectives and execute at the highest level
! Collaborate with cross functional internal teams in the Go-to-Market process including sell-in, planning and execution
! Oversee project management of seasonal Regional content creation and production of all content supporting the channel and key account partners
REQUIREMENTS FOR SUCCESS:
! Ability to think strategically while comfortable with project management details. Experience working with cross-functional teams and multiple departments
! Experience must include prior project leadership role demonstrating initiative and organizational skills in managing multiple assignments with varying degrees of complexity
! Excellent verbal and written communications skills
! Experience developing creative briefs and spearheading Marketing content needs
! Strong channel marketing focus
! Retail experience a definite asset
! Must be able to work in a team environment and have the ability to express a perspective with conviction
! Excellent verbal/written communications skills
! Bachelor’s degree or equivalent, 5-8 years in marketing capacity
! Computer skills required including Microsoft Office and proficiency in internal platforms
! Some travel required
#LI-JI1
Our Benefits:
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
Learn more about our Benefits
Flexible Work Schedule:
New Balance is committed to creating a culture that allows our associates to do their best work. Our corporate work-from-home policy does not mandate an arbitrary number of days in-office. Instead, we’ve designed a flexible hybrid model that empowers individual teams by letting the type of work dictate where it will most effectively be performed. We are capitalizing on this unique opportunity to evolve how we work based on efficiency, productivity, and the well-being of our associates.
Equal Opportunity Employer:
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.