New Balance Athletic Shoe, Inc.:
Global Retail Marketing Manager Job in (NB), VT
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(NB), VT
Full-time | Marketing
About the job
Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
JOB MISSION: The Global Retail Marketing Manager is responsible for the development of global seasonal marketing tool kits for all owned in-line stores. Working with Global Visual Merchandising to develop the seasonal activation plans for multiple store formats, they will also be responsible to communicating seasonal marketing strategies to regional teams. This role will develop marketing tactics to drive traffic to retail stores globally. Position is based in New Balance's global headquarters in Boston, MA.
MAJOR ACCOUNTABILITIES:
Brand
! Act as a brand ambassador to ensure brand strategies are incorporated across retail.
! Maintain awareness of competition and current trends that are brand relevant.
! Have a clear understanding of the NB Brand guidelines and the target consumer.
Business
! Collaborate with cross functional teams to develop seasonal marketing strategies for DTC inline stores.
! Develop and manage global creative briefs for seasonal tool kits.
! Manage marketing launch plans to include brand strategies and product launches while measuring and tracking KPI's
! Support traffic driving strategies to acquire new consumers into new and existing stores.
! Drive integrated marketing and communication strategies and plans to meet global growth objectives.
! Work with visual merchandising and store operations partners to plan and execute a sustainable, repeatable life cycle of all global marketing initiatives ranging from core product, platform initiatives, collabs and energy launches.
REQUIREMENTS FOR SUCCESS:
! 5+ years’ retail marketing/visual merchandising, with 3-5 years of regional/global corporate level experience
! Ability to think strategically while comfortable with project management details.
! Experience working with cross-functional teams and multiple departments.
! Experience must include prior project leadership role demonstrating initiative and organizational skills in managing multiple assignments with varying degrees of complexity.
! Experience developing creative briefs and spearheading Marketing content needs.
! Visual merchandising experience an asset
! Must be able to work in a team environment and the ability to express perspectives with conviction.
! Excellent verbal/written communications skills.
! Bachelor’s degree or equivalent
! Computer skills required including Microsoft Office and proficiency in internal platforms.
! Some travel required
Regular Associate Benefits
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
Learn more about our Benefits
Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.
Flexible Work Schedule
For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.
Equal Opportunity Employer
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
JOB MISSION: The Global Retail Marketing Manager is responsible for the development of global seasonal marketing tool kits for all owned in-line stores. Working with Global Visual Merchandising to develop the seasonal activation plans for multiple store formats, they will also be responsible to communicating seasonal marketing strategies to regional teams. This role will develop marketing tactics to drive traffic to retail stores globally. Position is based in New Balance's global headquarters in Boston, MA.
MAJOR ACCOUNTABILITIES:
Brand
! Act as a brand ambassador to ensure brand strategies are incorporated across retail.
! Maintain awareness of competition and current trends that are brand relevant.
! Have a clear understanding of the NB Brand guidelines and the target consumer.
Business
! Collaborate with cross functional teams to develop seasonal marketing strategies for DTC inline stores.
! Develop and manage global creative briefs for seasonal tool kits.
! Manage marketing launch plans to include brand strategies and product launches while measuring and tracking KPI's
! Support traffic driving strategies to acquire new consumers into new and existing stores.
! Drive integrated marketing and communication strategies and plans to meet global growth objectives.
! Work with visual merchandising and store operations partners to plan and execute a sustainable, repeatable life cycle of all global marketing initiatives ranging from core product, platform initiatives, collabs and energy launches.
REQUIREMENTS FOR SUCCESS:
! 5+ years’ retail marketing/visual merchandising, with 3-5 years of regional/global corporate level experience
! Ability to think strategically while comfortable with project management details.
! Experience working with cross-functional teams and multiple departments.
! Experience must include prior project leadership role demonstrating initiative and organizational skills in managing multiple assignments with varying degrees of complexity.
! Experience developing creative briefs and spearheading Marketing content needs.
! Visual merchandising experience an asset
! Must be able to work in a team environment and the ability to express perspectives with conviction.
! Excellent verbal/written communications skills.
! Bachelor’s degree or equivalent
! Computer skills required including Microsoft Office and proficiency in internal platforms.
! Some travel required
Regular Associate Benefits
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
Learn more about our Benefits
Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.
Flexible Work Schedule
For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.
Equal Opportunity Employer
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.