New Balance Athletic Shoe, Inc.:
Digital Marketing Associate - JNBO Job in (NB), VT
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(NB), VT
Full-time | Digital
About the job
Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
JOB MISSION:
The Digital Marketing Associate, is responsible for supporting the planning, development and execution of triggered, promotional, and branded campaigns across all digital marketing channels. Looking to connect with new and existing customers alike, the Digital Marketing associate will have a consumer first approach and be able to implement strategic marketing plans to maximize the goals and potential of the overall JNBO strategy. Analytical, organizational, and project management skills, coupled with attention to detail and the ability to multi-task to meet deadlines in a fast-paced environment are essential.
Reporting - This position will report to the JNBO Ecommerce Manager
Location – This position will be based in the Boston, MA office
MAJOR ACCOUNTABILITIES:
! Work cross-functionally with the wider JNBO planning, site, merch, creative, and analytics teams to ensure we are serving the right message at the right time to our customers, resulting in successfully executed integrated marketing strategies
! Collaborate with and prescribe direction to vendors and agencies used by the business within the Search, Affiliate, Display, Email and Marketplace channels always ensuring transparency and accuracy of messaging and plans within the marketplace
! Independently analyze the performance of marketing campaigns/channels against forecasted KPIs and lead the development and presentation of insights and action plans to the wider team through thorough reporting on a weekly and monthly basis
! Proactively identify opportunities to increase marketing spend efficiency by further investing in areas of channels that are working or amending current plans to become more efficient
! Initiate and lead projects with Creative Teams to develop and bring to market new and innovative email concepts and affiliate publisher campaigns
! Maintain strong relationships with internal stakeholders and ensure prompt communication and delivery of projects and reports at all times
! Serve as an expert on the JNBO marketing calendar, key product or promotional stories, and competitive marketing strategies. Leveraging this expertise to identify and propose creative campaign ideas or optimizations to existing campaigns within all channels
! Serve as a subject matter expert on the “clearance consumer”, always advocating their POV across each marketing channel or touchpoint required to acquire new consumers and retain existing consumers
! Prescribe an monitor marketing budgets distributed to vendors and agencies to ensure optimal efficacy of the marketing spend
! Be a custodian of the brand image in the marketplace by always aligning to the correct brand guidelines and ensuring the marketing channels are continuously brand compliant
REQUIREMENTS FOR SUCCESS:
! 3-5 years relevant experience in ecommerce, digital advertising and/or user experience preferred
! Strong analytical skills of consumer retention, acquisition and incrementality across the search, affiliate, email and display marketing channels
! Understanding of the affiliate publisher landscape in North America
! Familiarity with Sales Force Commerce Cloud and its functionality preferred
! Proactive, self-motivated, creative thinker with excellent troubleshooting skills
! Ability to prioritize competing high-priority projects simultaneously and always deliver requests on time
! Highly organized with strong attention to detail
! An inquisitive nature with strong research and analytical skills to always validate strategy
! Excellent written and verbal communication skills, ability to effectively organize and present thoughts in a clear and concise manner
! Collaborative, action-oriented team player who will always prioritize the needs of the business and teams around them
Regular Associate Benefits
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.
Flexible Work Schedule
For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.
Equal Opportunity Employer
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
JOB MISSION:
The Digital Marketing Associate, is responsible for supporting the planning, development and execution of triggered, promotional, and branded campaigns across all digital marketing channels. Looking to connect with new and existing customers alike, the Digital Marketing associate will have a consumer first approach and be able to implement strategic marketing plans to maximize the goals and potential of the overall JNBO strategy. Analytical, organizational, and project management skills, coupled with attention to detail and the ability to multi-task to meet deadlines in a fast-paced environment are essential.
Reporting - This position will report to the JNBO Ecommerce Manager
Location – This position will be based in the Boston, MA office
MAJOR ACCOUNTABILITIES:
! Work cross-functionally with the wider JNBO planning, site, merch, creative, and analytics teams to ensure we are serving the right message at the right time to our customers, resulting in successfully executed integrated marketing strategies
! Collaborate with and prescribe direction to vendors and agencies used by the business within the Search, Affiliate, Display, Email and Marketplace channels always ensuring transparency and accuracy of messaging and plans within the marketplace
! Independently analyze the performance of marketing campaigns/channels against forecasted KPIs and lead the development and presentation of insights and action plans to the wider team through thorough reporting on a weekly and monthly basis
! Proactively identify opportunities to increase marketing spend efficiency by further investing in areas of channels that are working or amending current plans to become more efficient
! Initiate and lead projects with Creative Teams to develop and bring to market new and innovative email concepts and affiliate publisher campaigns
! Maintain strong relationships with internal stakeholders and ensure prompt communication and delivery of projects and reports at all times
! Serve as an expert on the JNBO marketing calendar, key product or promotional stories, and competitive marketing strategies. Leveraging this expertise to identify and propose creative campaign ideas or optimizations to existing campaigns within all channels
! Serve as a subject matter expert on the “clearance consumer”, always advocating their POV across each marketing channel or touchpoint required to acquire new consumers and retain existing consumers
! Prescribe an monitor marketing budgets distributed to vendors and agencies to ensure optimal efficacy of the marketing spend
! Be a custodian of the brand image in the marketplace by always aligning to the correct brand guidelines and ensuring the marketing channels are continuously brand compliant
REQUIREMENTS FOR SUCCESS:
! 3-5 years relevant experience in ecommerce, digital advertising and/or user experience preferred
! Strong analytical skills of consumer retention, acquisition and incrementality across the search, affiliate, email and display marketing channels
! Understanding of the affiliate publisher landscape in North America
! Familiarity with Sales Force Commerce Cloud and its functionality preferred
! Proactive, self-motivated, creative thinker with excellent troubleshooting skills
! Ability to prioritize competing high-priority projects simultaneously and always deliver requests on time
! Highly organized with strong attention to detail
! An inquisitive nature with strong research and analytical skills to always validate strategy
! Excellent written and verbal communication skills, ability to effectively organize and present thoughts in a clear and concise manner
! Collaborative, action-oriented team player who will always prioritize the needs of the business and teams around them
Regular Associate Benefits
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.
Flexible Work Schedule
For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.
Equal Opportunity Employer
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.