New Balance Athletic Shoe, Inc.:
Game Changer Marketing Associate Job in Brighton, VT

Game Changer Marketing Associate APPLY NOW Job ID R17858 New Balance was founded on one simple maxim: we were born to move. For over a century, that idea has inspired us to support athletes of all kinds in their pursuit of excellence, whether that means winning a medal or just leading a more active lifestyle.But as proud as we are of our history, we’re even more excited about our future. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We seek leaders and pioneers – those kindred spirits who follow only their passions — because tomorrow belongs to the courageous of today.Join us in upholding a culture of integrity, teamwork, and community. Join New Balance and declare your independence. Job Mission As Global Marketing Associate for the Game Changer Consumer Team, you will be part of a team responsible for developing innovative, disruptive marketing programs to reach New Balance’s influential global Gen-Z consumer across basketball, global football, baseball, track & field, tennis, cricket and e-sport. A passion for sport culture and digital marketing are crucial to the success in this role. You’ll play a critical role on the team providing support through project management and cross functional collaboration with retail, ecomm, social, PR & international teams to ensure world-class execution of marketing campaigns and New Balance’s entry into the basketball category. In this role, you will: • Support the planning and execution of integrated marketing campaigns through the GTM process • Assist in the development of New Balance basketball strategy and campaigns • Partner with global cross-functional teams to ensure plans and assets are delivered on time to meet GTM deadlines • Own management and distribution of global digital assets across cross-functional and regional marketing teams • Support key meetings including presentation prep, room logistics, and scribing for meeting action items & follow up • Partner with production team to own pre-production and post-production processes for Game Changer team • Assist with budget support including entering PO’s, processing invoices & tracking payments • Coordinate with internal creative teams to supply brand guidelines & assets for external agencies/teams to leverage and drive consistency of Fearlessly Independent. • Work with the apparel and footwear product organization to coordinate and deliver relevant styles for shoots, events, promotions and seeding • Identify key trends within sport, fashion, music and entertainment across key markets on a monthly basis to keep Game Changer consumer profiles up-to-date and relevant • Assist with additional marketing projects on an as needed basis Qualifications: • A Bachelor’s degree in Business, Marketing, Communications or related field • 3+ years relevant marketing experience plus experience working with a culturally relevant brand, agency, or media company • Proven experience in the digital space, specifically in social media (organic and paid) • Understanding of social media analytics and how to make learnings actionable • Proven knowledge of the digital and social landscape, especially emerging platforms and trends • Ability to manage multiple projects at once • Strong relationship building and management with various internal teams within a matrix organization • Proactive, adaptable and self-motivated with a superior attention to detail • You like to travel and experience culture firsthand Our Benefits:Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. In addition to a comprehensive traditional benefits package (medical, dental, vision, 401k, etc.) we proudly offer a slate of more nontraditional perks – opportunities like on/offsite seminars, customized team building sessions, tuition reimbursement, and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a flexible work schedule, gym discounts, fitness reimbursements, and volunteer opportunities, because work-life balance is more than just a buzzword – it’s part of our culture.Learn more about our company benefits.Equal Opportunity Employer: New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran. APPLY NOW