Temporary Marketing Associate

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 8 days ago

Temporary Marketing Associate APPLY NOW Job ID R18424 New Balance was founded on one simple maxim: we were born to move. For over a century, that idea has inspired us to support athletes of all kinds in their pursuit of excellence, whether that means winning a medal or just leading a more active lifestyle.But as proud as we are of our history, we’re even more excited about our future. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We seek leaders and pioneers – those kindred spirits who follow only their passions — because tomorrow belongs to the courageous of today.Join us in upholding a culture of integrity, teamwork, and community. Join New Balance and declare your independence. JOB MISSION: The Marketing Associate will be responsible for the planning, development and execution of promotional and product email campaigns that build and maintain relationships with subscribers for the New Balance Factory stores.  This person will be responsible for customer retention, list segmentation and list hygiene.  The position will also interact on a frequent basis with members of the Creative team, Retail promotions team and Marketing, collaborating to ensure the success of marketing campaigns.  Strong organizational and project management skills, coupled with attention to detail and the ability to multi-task and meet deadlines in a fast-paced environment are required. MAJOR ACCOUNTABILITIES:
⏵ Create and manage the Factory Channel email marketing calendar and segmentation strategies
⏵ Manage development of  creative and execution for all Factory promotional email campaigns
⏵ Coordinate with cross-functional teams and development to ensure email assets are accurate and delivered in timely fashion to meet campaign deadlines
⏵ Setup and test email campaigns on ESP platform prior to deployment to ensure messages are sent in proper form, all links are functioning properly  and schedule deployment when quality assurance check is complete
⏵ Edit html templates and create ad hoc emails and forms as necessary
⏵ Analyze performance of email campaigns and formally present monthly email campaign results and KPIs to key stakeholders, highlighting successes, trends and opportunities
⏵ Stay abreast of email marketing best practices and evaluate current email programs and practices for relevancy and efficiencies and devise and implement strategies to correct shortcomings
⏵ Plan, develop and execute strategic A/B tests, analyze results and adapt appropriate improvements and learnings into campaigns and programs REQUIREMENTS FOR SUCCESS:
⏵ Bachelor’s degree in Business, Marketing, Communications or related field
⏵ 3 to 5 years’ experience in email marketing
⏵ Experience working with ESPs and with database segmentation targeting through campaign management tools
⏵ Strong understanding of HTML coding and conversion of artwork to HTML
⏵ Intermediate proficiency in Microsoft Office (Word, Excel, PowerPoint) Our Benefits:Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. In addition to a comprehensive traditional benefits package (medical, dental, vision, 401k, etc.) we proudly offer a slate of more nontraditional perks – opportunities like on/offsite seminars, customized team building sessions, tuition reimbursement, and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a flexible work schedule, gym discounts, fitness reimbursements, and volunteer opportunities, because work-life balance is more than just a buzzword – it’s part of our culture.Learn more about our company benefits.Equal Opportunity Employer: New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran. APPLY NOW