New Balance Athletic Shoe, Inc.:
Sr. Global Marketing Manager, Running Job in (NB), VT
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(NB), VT
Full-time | Marketing
About the job
For over a century, New Balance has inspired athletes and communities of all kinds in their pursuit of excellence. We innovate fearlessly, guided by our core values and we are driven by the belief that conventions were meant to be challenged. We seek leaders and pioneers because theres no time to wait around for next. At New Balance, We Got Now.
JOB MISSION:
The Senior Global Marketing Manager will lead the strategic global development of the Running category at New Balance. This key role will continue to drive the growth of the companys longest-tenured category and its overall goal of making New Balance the Worlds #1 Running Brand.
The Senior Manager will lead a team devoted to calculated risk taking in marketing creative and communications, ensuring break-through, challenger-brand messaging; driving best-in-class go-to-market strategy and execution; leading delivery of new asset strategy and activation; and establishing optimal asset utilization. The Senior Marketing Manager is accountable for driving vision and executing strategy, delivering results, cross-business influence and coordination.
MAJOR ACCOUNTABILITIES:
! Develop and lead long-term, over-arching global strategy for running marketing that filters down into regional execution
! Lead a senior-level team and agency partners in the development of annual strategies and creative executions behind key global product launches
! Create and execute individual multi-year activation plans for New Balance-sponsored events and running athletes, inclusive of their performance category obligation and status as lead brand ambassadors
! Provide visible leadership across the organization as a go-to for New Balance Running
! Partner closely with departments in Boston and internationally, including sports marketing, product development, digital, and PR
! Collaborate with visual merchandising, retail marketing and regional teams to bring the vision for New Balance Running, its products and its athletes to life in e-commerce and retail environments
! Accountable for annual calendar / brand / channel campaign and execution
! Negotiates significant collaborations and media partnerships
! High level of decision making, sign off, authority & discretion
! Effectively plans workload & delegation across our growing basketball marketing department
REQUIREMENTS FOR SUCCESS:
! BA required, MBA preferred
! 10+ years relevant marketing experience
! Experience developing marketing strategy in North America and China greatly preferred
! Experience leading Marketing teams in athletics or lifestyle categories preferred
! Past success in ideating, creating and deploying innovative, higher risk/return, Marketing plans.
! Ability to navigate a global organization across many functions
! Extensive marketing experience including brand strategy & positioning, product launch & marketing plan execution, post campaign analysis, use of innovative marketing techniques & tools
! Able to balance multi-year planning with execution
! Experience leading and developing a sizeable team
Our Benefits:
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. In addition to a comprehensive traditional benefits package (medical, dental, vision, 401k, etc.) we proudly offer a slate of more nontraditional perks opportunities like on/offsite seminars, customized team building sessions, tuition reimbursement, and various mentorship programs that encourage our associates to grow personally as they develop professionally. Youll also enjoy a flexible work schedule, gym discounts, fitness reimbursements, and volunteer opportunities, because work-life balance is more than just a buzzword its part of our culture.
Learn more about our Benefits
Equal Opportunity Employer:
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.
JOB MISSION:
The Senior Global Marketing Manager will lead the strategic global development of the Running category at New Balance. This key role will continue to drive the growth of the companys longest-tenured category and its overall goal of making New Balance the Worlds #1 Running Brand.
The Senior Manager will lead a team devoted to calculated risk taking in marketing creative and communications, ensuring break-through, challenger-brand messaging; driving best-in-class go-to-market strategy and execution; leading delivery of new asset strategy and activation; and establishing optimal asset utilization. The Senior Marketing Manager is accountable for driving vision and executing strategy, delivering results, cross-business influence and coordination.
MAJOR ACCOUNTABILITIES:
! Develop and lead long-term, over-arching global strategy for running marketing that filters down into regional execution
! Lead a senior-level team and agency partners in the development of annual strategies and creative executions behind key global product launches
! Create and execute individual multi-year activation plans for New Balance-sponsored events and running athletes, inclusive of their performance category obligation and status as lead brand ambassadors
! Provide visible leadership across the organization as a go-to for New Balance Running
! Partner closely with departments in Boston and internationally, including sports marketing, product development, digital, and PR
! Collaborate with visual merchandising, retail marketing and regional teams to bring the vision for New Balance Running, its products and its athletes to life in e-commerce and retail environments
! Accountable for annual calendar / brand / channel campaign and execution
! Negotiates significant collaborations and media partnerships
! High level of decision making, sign off, authority & discretion
! Effectively plans workload & delegation across our growing basketball marketing department
REQUIREMENTS FOR SUCCESS:
! BA required, MBA preferred
! 10+ years relevant marketing experience
! Experience developing marketing strategy in North America and China greatly preferred
! Experience leading Marketing teams in athletics or lifestyle categories preferred
! Past success in ideating, creating and deploying innovative, higher risk/return, Marketing plans.
! Ability to navigate a global organization across many functions
! Extensive marketing experience including brand strategy & positioning, product launch & marketing plan execution, post campaign analysis, use of innovative marketing techniques & tools
! Able to balance multi-year planning with execution
! Experience leading and developing a sizeable team
Our Benefits:
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. In addition to a comprehensive traditional benefits package (medical, dental, vision, 401k, etc.) we proudly offer a slate of more nontraditional perks opportunities like on/offsite seminars, customized team building sessions, tuition reimbursement, and various mentorship programs that encourage our associates to grow personally as they develop professionally. Youll also enjoy a flexible work schedule, gym discounts, fitness reimbursements, and volunteer opportunities, because work-life balance is more than just a buzzword its part of our culture.
Learn more about our Benefits
Equal Opportunity Employer:
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.