BB Dakota
Date Posted: 5/22/2017

Social Media Manager

  • Company: BB Dakota
  • Country:United States
  • State:California
  • Location: Los Angeles
  • Required Exp: 3 year(s)
  • Job Type: Full-Time
  • Salary Range: Not Available
Job Description

BB Dakota is currently looking for a Social Media Manager to develop, plan and implement a social strategy for each of its brands. The position will utilize a combination of social network management, community engagement, influencer activation & partnership opportunities to drive the social strategy. You will create, curate & manage all published content (mages, video, blogs, ads, copy) adapting the content to each social network & target audience. Work with various company departments to promote overall brand reputation through social media channels.

MAJOR RESPONSIBILITIES:

Strategy

*Map out a comprehensive plan to significantly increase all social media channels to drive engagement & followers.
*Establish goals broken down by social media channel with specific benchmarks & metrics.
*Complete an in depth competitor analysis.
*Research & recommend necessary social monitoring & planning tools.
*Create budget for social media campaigns & shoots.
*Produce a social content calendar & syndication schedule.

Social Channels

*Build & manage the company’s social media profiles & presence, including Instagram, Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, & potential additional channels.
*Maintain & continue to grow the voice for BB Dakota on social media platforms that increase exposure to & engagement with the brand amongst new audiences.
*Manage online brand reputation & defensively monitor for consumer care opportunities posted online. Collaborate with marketing & customer service team to resolve.
*Test new strategies, new content, & new campaigns. This means both running tests (such as post frequency tests) & analyzing the results to constantly iterate & improve their marketing efforts.
*Create & schedule digital ads including prospecting & re-engagement campaigns.
*Plan on-brand contests to grow social media numbers.
*Run regular social promotions & campaigns & track their success.
*Be on the leading edge of industry trends, so they can create a marketing strategy that generates inbound leads, gains followers, & creates a positive image for the company.

Photoshoots

*Concept mini photoshoots for engaging social content.
*Do photoshoots with top influencers for posting visuals on our social channels, emails & websites. Negotiate contracts to have influencers post regularly as well.

Monitor/Metrics

*Measure & analyze to establish ROI. Determine top Social KPI’s for growth, reach & engagement.
*Sending weekly reporting to management team.
*Monitor effective benchmarks for measuring the impact of social media campaigns. Analyze, review, & report on effectiveness of campaigns in an effort to maximize results
*Research competitor’s activities & results, as well as emerging social media trends including the audience wants & needs from the brand.
*Dig into the data, analyze that data, & draw actionable insights.

Community/Influencers

*Set clear objectives & guidelines for user generated content to grow engagement, build trust, improve SEO value & increase followers.
*Gather & analyze data, finding insights & then using them it to plan content
*Cultivating new communities & managing branded online communities on the company’s behalf.
*Responsible for developing, recording & editing podcasts for the Internet. Research materials, schedule guest speakers & coordinate the content for review.
*Develop a blogger outreach program & ambassador network.
*Moderate all user-generated content in line with the moderation policy for each community.
*Partner with PR to identify & build relationships with prominent influencers & leaders in our space.

SEO

*Optimize content for search engines & lead generating by aligning it with the overall plan & understanding the connection between exposure on social media & increased search rankings while generating inbound traffic

Website/Newsletter

*Team up with creative team to produce content for seasonal concepts.
*Concept a weekly content & social specific email to drive traffic to the site, social platforms & blog.
*Maintain hashtag information
*Sustain & develop the company’s voice across all blog content.
*Create journal posts as needed.

Job Requirements

Skills:

*Excellent writing, editing (photo/video/text), verbal and communication skills
*Excellent Project & Time Management Skills
*Independent & Creative Thinker
*Thrive in Fast Paced Environment
*Analytical With Strong Attention to Detail

Software:

*Standard MS Office applications (Word, Excel, etc.)
*Abobe Photoshop & Illustrator
*Google Analytics
*Social Media Tools (i.e. Hootsuite, Discoverly, Social Clout, Sniply, SumoMee)
*Video Tools Knowledge (i.e., Periscope, Meerkat, Vine)

Education/Experience/ Licenses Or Certificates:

*BA/BS in Marketing, MarCom, Business, New Media or Public Relations or equivalent work experience, or a combination of education and experience
*3+ years’ experience in social media strategy and content implementation.
*Fashion experience

Perks

Medical, Dental, Vision, Life, Paid Vacation, Paid Sick, Paid Holidays, 401(k)

Date Posted: 5/22/2017

Social Media Manager

  • Company: BB Dakota
  • Country:United States
  • State:California
  • Location:Los Angeles
  • Required Exp:3 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available
Job Description

BB Dakota is currently looking for a Social Media Manager to develop, plan and implement a social strategy for each of its brands. The position will utilize a combination of social network management, community engagement, influencer activation & partnership opportunities to drive the social strategy. You will create, curate & manage all published content (mages, video, blogs, ads, copy) adapting the content to each social network & target audience. Work with various company departments to promote overall brand reputation through social media channels.

MAJOR RESPONSIBILITIES:

Strategy

*Map out a comprehensive plan to significantly increase all social media channels to drive engagement & followers.
*Establish goals broken down by social media channel with specific benchmarks & metrics.
*Complete an in depth competitor analysis.
*Research & recommend necessary social monitoring & planning tools.
*Create budget for social media campaigns & shoots.
*Produce a social content calendar & syndication schedule.

Social Channels

*Build & manage the company’s social media profiles & presence, including Instagram, Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, & potential additional channels.
*Maintain & continue to grow the voice for BB Dakota on social media platforms that increase exposure to & engagement with the brand amongst new audiences.
*Manage online brand reputation & defensively monitor for consumer care opportunities posted online. Collaborate with marketing & customer service team to resolve.
*Test new strategies, new content, & new campaigns. This means both running tests (such as post frequency tests) & analyzing the results to constantly iterate & improve their marketing efforts.
*Create & schedule digital ads including prospecting & re-engagement campaigns.
*Plan on-brand contests to grow social media numbers.
*Run regular social promotions & campaigns & track their success.
*Be on the leading edge of industry trends, so they can create a marketing strategy that generates inbound leads, gains followers, & creates a positive image for the company.

Photoshoots

*Concept mini photoshoots for engaging social content.
*Do photoshoots with top influencers for posting visuals on our social channels, emails & websites. Negotiate contracts to have influencers post regularly as well.

Monitor/Metrics

*Measure & analyze to establish ROI. Determine top Social KPI’s for growth, reach & engagement.
*Sending weekly reporting to management team.
*Monitor effective benchmarks for measuring the impact of social media campaigns. Analyze, review, & report on effectiveness of campaigns in an effort to maximize results
*Research competitor’s activities & results, as well as emerging social media trends including the audience wants & needs from the brand.
*Dig into the data, analyze that data, & draw actionable insights.

Community/Influencers

*Set clear objectives & guidelines for user generated content to grow engagement, build trust, improve SEO value & increase followers.
*Gather & analyze data, finding insights & then using them it to plan content
*Cultivating new communities & managing branded online communities on the company’s behalf.
*Responsible for developing, recording & editing podcasts for the Internet. Research materials, schedule guest speakers & coordinate the content for review.
*Develop a blogger outreach program & ambassador network.
*Moderate all user-generated content in line with the moderation policy for each community.
*Partner with PR to identify & build relationships with prominent influencers & leaders in our space.

SEO

*Optimize content for search engines & lead generating by aligning it with the overall plan & understanding the connection between exposure on social media & increased search rankings while generating inbound traffic

Website/Newsletter

*Team up with creative team to produce content for seasonal concepts.
*Concept a weekly content & social specific email to drive traffic to the site, social platforms & blog.
*Maintain hashtag information
*Sustain & develop the company’s voice across all blog content.
*Create journal posts as needed.

Job Requirements

Skills:

*Excellent writing, editing (photo/video/text), verbal and communication skills
*Excellent Project & Time Management Skills
*Independent & Creative Thinker
*Thrive in Fast Paced Environment
*Analytical With Strong Attention to Detail

Software:

*Standard MS Office applications (Word, Excel, etc.)
*Abobe Photoshop & Illustrator
*Google Analytics
*Social Media Tools (i.e. Hootsuite, Discoverly, Social Clout, Sniply, SumoMee)
*Video Tools Knowledge (i.e., Periscope, Meerkat, Vine)

Education/Experience/ Licenses Or Certificates:

*BA/BS in Marketing, MarCom, Business, New Media or Public Relations or equivalent work experience, or a combination of education and experience
*3+ years’ experience in social media strategy and content implementation.
*Fashion experience

Perks

Medical, Dental, Vision, Life, Paid Vacation, Paid Sick, Paid Holidays, 401(k)

Date Posted: 5/22/2017

Social Media Manager

  • Company: BB Dakota
  • Country:United States
  • State:California
  • Location:Los Angeles
  • Required Exp:3 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available