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Product Manager - Bell Cycling Accessories Job in Scotts Valley, CA (Santa Cruz Area), CA
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Scotts Valley, CA (Santa Cruz Area), CA
Full-time | Management - Brand, Management - Product, Marketing, Merchandising
About the job
Join our talented team. Employees at Vista Outdoor are passionate and committed to delivering quality products to our customers. Our culture centers on an engaged and accountable workforce. Our goal is to attract and retain a diverse workforce: rich in talent, background, ideas and experience.
The Product Manager position oversees numerous projects which include activities that address specific marketing needs and long-term activities designed to enhance our targeted marketing capabilities, customer interest and sales growth. This is an extremely, customer-focused position and requires a positive individual that can manage the development and execution of high performing marketing programs and materials.
Essential Job Functions:
- Designs and develops marketing materials, communications and other required product information from conceptual stages through implementation stages.
- Implements brand management strategies to actively engage existing and potential customers.
- Develops key marketing elements to support existing products, product enhancements and new product launches.
- Transforms marketing plans into viable and impactful product presentations.
- Applies multiple approaches to develop, lead and execute marketing initiatives to achieve business objectives and maintain a competitive advantage.
- Works closely with external marketing partners and cross functional teams on the commercialization of products.
- Performs and interprets marketing research as required.
- Continually maintains a thorough knowledge of all company products, catalog contents and promotional items.
- Prepares and presents product presentations and reports for management, sales and other business-related audiences
The Product Manager position oversees numerous projects which include activities that address specific marketing needs and long-term activities designed to enhance our targeted marketing capabilities, customer interest and sales growth. This is an extremely, customer-focused position and requires a positive individual that can manage the development and execution of high performing marketing programs and materials.
Essential Job Functions:
- Designs and develops marketing materials, communications and other required product information from conceptual stages through implementation stages.
- Implements brand management strategies to actively engage existing and potential customers.
- Develops key marketing elements to support existing products, product enhancements and new product launches.
- Transforms marketing plans into viable and impactful product presentations.
- Applies multiple approaches to develop, lead and execute marketing initiatives to achieve business objectives and maintain a competitive advantage.
- Works closely with external marketing partners and cross functional teams on the commercialization of products.
- Performs and interprets marketing research as required.
- Continually maintains a thorough knowledge of all company products, catalog contents and promotional items.
- Prepares and presents product presentations and reports for management, sales and other business-related audiences