Marketing Manager

Irvine California
Required Experience: 6 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 8 days ago
Job Description
The La Jolla Group is a worldwide leader in the action sports apparel business segment with a fast paced, high energy environment that is continually on the move. With prominent brands such as O’Neill, Spiritual Gangster, and Hang Ten, La Jolla Group has proved to be a builder of great brands, a creator of innovative products, and a master of operational excellence.

Join our team and enjoy a casual work environment, onsite gym, discount on clothes, summer hours and employer provided lunches and fruit! We believe our employees are our strongest asset and invest in their growth by focusing on developing their strengths.

We’re looking for a women’s marketing manager with a passion for creating better brand experiences through storytelling and incredible digital experiences. The Marketing Manager is responsible for managing all aspects of women’s marketing with an emphasis in digital and social channels, including brand growth, brand voice, digitally driven brand and influencer partnerships and the brand voice to fans and consumers. This position reports to the Women’s Marketing Director.

Marketing Manager
Primary Job Responsibilities:
• Fully responsible for managing marketing initiatives through all aspects of the branding process
• Work with the Director of Marketing to help build and execute the brands marketing plan
• Work with marketing and eCommerce leadership on all digital strategy and execution of all social & digital marketing initiatives
• Help pivot strategy as the digital landscape shifts: Content, Influencer, Social, Segmentation, Retention and Loyalty
• Have a deep understanding of, and passion for, marketing and/or the surf/beach lifestyle, ensuring that all touchpoints are on brand and ahead of market trends
• Drive creative content creation and campaigns based on consumer and market insights
• Create and execute digital go-to-market plans seasonally to tie all digital marketing efforts together, including social, ecommerce and retail
• Help drive incremental sales of the eCommerce business through targeted EDMs, digital assets, and social campaigns
• Conduct market research through social media and influencer listening software
• Experience working with CRMs and enterprise level ESPs
• Lead all social media initiatives including building a social content calendar and strategy for increase in engagement and follower growth

• Manage all social, consumer and media assets and create excitement around the O’Neill women’s brand by appropriate use of imagery, voice and tone
• Build strategy and execution of influencer marketing program
• Manage all influencer and athlete promo orders
• Serve as the main liaison between O’Neill and our team riders
• Track ROI across social, digital and ecommerce initiatives; identify wins and areas for growth
• Develop action plans and calendars for events, from concept to execution
• Manage ecommerce and O’Neill girls photo shoots, including budget; aid in the production and logistics of campaign/catalog shoots
• Work with sales and merchandising/design teams to ensure marketing campaigns align with key product initiatives
• Coordinate the general operational aspects of the marketing department
• Conduct competitive analysis, as well as market and trend research

LJG is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, protected veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information and any other characteristics protected by law.
Job Requirements
Minimum Qualifications:
• Qualified candidate will have a minimum of 6 years experience in a similar capacity marketing role.
• Experience running digital marketing and social media programs for a seasonal apparel business preferred
• Must understand brand voice and be able to execute across channels
• Ability to work with cross-functional partners and to efficiently own content asset management
• Experience with Asana or similar project management platforms preferred
• Proficiency in Google Analytics and Social Listening Tools
• Ability to move on plans quickly with a speed-of-culture approach
• Experience managing calendars, scheduling projects, and producing photo shoots
• Bachelor’s Degree in related field preferred.