Cycling Sports Group:
Sr. Marketing Manager - Schwinn Job in Madison, VT
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Madison, VT
Full-time | Marketing
About the job
Join Our Team! Big companies dont make great bikes. Great people do. Here at Dorel Sports, we help people make the most of their bike ride by creating some of the most original, easy to enjoy, and best performing bicycle products.
We make bikes for everybody as cycling develops and grows worldwide, were looking for more great people to join us. If youre looking to enjoy working in a culture of innovation with a team of like-minded people, then we may have something for you here.
If you love riding bikes as much as we do, then were already on the same page. Lets see what we can create together.
Join Pacific Cycle as aSenior Marketing Managerresponsible for the strategic growth of Schwinn, a 126-year-old legendary brand. Using traditional and digital channels, you will develop and maintain a consistently positive image for Schwinn. In this role, you will build a 3-year brand roadmap that connects the passion points of our consumers with the brand, product, and overall company strategies.Ready tomake your mark on the next 126 years?! Read on.
Below are a few (but not all) of the key responsibilities for the Sr. Marketing Manager: Maintains an in-depth understanding of the brand, category, competitors, products, and consumers to ensure relevant insights to fuel all marketing elements
Defines, plans, and launches annual and seasonal campaigns and priorities for the business
Manages internal and external partners to support the activation of integrated marketing plans while establishing strong partnerships and processes with our internal teams (Creative, PR, Sales, Retail, Product, Legal, Customer Service, and Finance) to effectively execute marketing campaigns
Tracks and manages brand business performance; analyzes and reports key marketing metrics with a view to strengthening marketing plan/activities for the future
Manages the assigned brands marketing budget, spending efficiently to achieve our marketing goals
Strategically assesses current activation of assets across media, experiential marketing, spokespeople, festivals, and event properties to identify strategic white spaces where our brand(s) should be
With the Digital Merchandising Manager, define and execute our direct to consumer sales strategies for online sellers
Work collaboratively with Sales and Product Management to establish and manage the online assortment
Leads the creation and execution of consumer programs, campaigns, and annual high-profile product launches
Evaluates creative ideas and thinking with a critical eye and understanding of the brand equity, vision, and strategic priorities
Manages the influencer program - seeking out, vetting, and selecting appropriate individuals to represent the assigned brand
Maintains awareness of brand standards and guidelines, and make sure they are implemented for all assets before they are deployed to digital channels
Analyze the performance of all web activity - traffic, content views, and demographics, and provide insights and key learnings to affiliated teams
Drives a holistic social media channel strategy that considers brand & product representation
Build and manage all aspects of multiple social media accounts, including community development and content creation
Create sharp, enticing content (including, but not limited to Facebook posts, Tweets, Instagram Posts, Instagram stories, and short format videos) which engage the brands audience across social channels
Key Competencies Influence | Strategic Thinking | Initiative | Organizing & Planning | Communicativeness | Customer Orientation
Education & Experience Requirements This role typically requires at least 8 years of related brand marketing experience using traditional + digital marketing channels.
A bachelors degree in Marketing or a related field is required; an advanced degree is preferred
Experience in selling directly online
Enthusiasm and energy for the position, product, and team
Passionate about marketing and using it to connect with consumers
Outstanding communicator and writer
Self-motivated and creative idea generator
Has a strong sense of initiative and can work under pressure on multiple projects
About Us Headquartered in Wisconsin, Pacific Cycle has locations in Illinois, Georgia, California.Our culture is as fun and lively as the lifestyle brands we represent where innovative ideas are welcomed, and customer satisfaction is our top priority. Opportunities at Pacific Cycle span from traditional inventory, fulfillment and delivery to specialized strategy, engineering, analytics, leadership, and logistics. Our network paired with a continued commitment to and investment in our people, process, platforms and the consumer are the foundation on which we build our bright future.
We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, sexual orientation, gender, gender identity, gender expression, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws. For additional information, please click here. We will endeavor to make a reasonable accommodation for the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for a role with or participate in the hiring process with the Company, please let us know.
We make bikes for everybody as cycling develops and grows worldwide, were looking for more great people to join us. If youre looking to enjoy working in a culture of innovation with a team of like-minded people, then we may have something for you here.
If you love riding bikes as much as we do, then were already on the same page. Lets see what we can create together.
Join Pacific Cycle as aSenior Marketing Managerresponsible for the strategic growth of Schwinn, a 126-year-old legendary brand. Using traditional and digital channels, you will develop and maintain a consistently positive image for Schwinn. In this role, you will build a 3-year brand roadmap that connects the passion points of our consumers with the brand, product, and overall company strategies.Ready tomake your mark on the next 126 years?! Read on.
Below are a few (but not all) of the key responsibilities for the Sr. Marketing Manager: Maintains an in-depth understanding of the brand, category, competitors, products, and consumers to ensure relevant insights to fuel all marketing elements
Defines, plans, and launches annual and seasonal campaigns and priorities for the business
Manages internal and external partners to support the activation of integrated marketing plans while establishing strong partnerships and processes with our internal teams (Creative, PR, Sales, Retail, Product, Legal, Customer Service, and Finance) to effectively execute marketing campaigns
Tracks and manages brand business performance; analyzes and reports key marketing metrics with a view to strengthening marketing plan/activities for the future
Manages the assigned brands marketing budget, spending efficiently to achieve our marketing goals
Strategically assesses current activation of assets across media, experiential marketing, spokespeople, festivals, and event properties to identify strategic white spaces where our brand(s) should be
With the Digital Merchandising Manager, define and execute our direct to consumer sales strategies for online sellers
Work collaboratively with Sales and Product Management to establish and manage the online assortment
Leads the creation and execution of consumer programs, campaigns, and annual high-profile product launches
Evaluates creative ideas and thinking with a critical eye and understanding of the brand equity, vision, and strategic priorities
Manages the influencer program - seeking out, vetting, and selecting appropriate individuals to represent the assigned brand
Maintains awareness of brand standards and guidelines, and make sure they are implemented for all assets before they are deployed to digital channels
Analyze the performance of all web activity - traffic, content views, and demographics, and provide insights and key learnings to affiliated teams
Drives a holistic social media channel strategy that considers brand & product representation
Build and manage all aspects of multiple social media accounts, including community development and content creation
Create sharp, enticing content (including, but not limited to Facebook posts, Tweets, Instagram Posts, Instagram stories, and short format videos) which engage the brands audience across social channels
Key Competencies Influence | Strategic Thinking | Initiative | Organizing & Planning | Communicativeness | Customer Orientation
Education & Experience Requirements This role typically requires at least 8 years of related brand marketing experience using traditional + digital marketing channels.
A bachelors degree in Marketing or a related field is required; an advanced degree is preferred
Experience in selling directly online
Enthusiasm and energy for the position, product, and team
Passionate about marketing and using it to connect with consumers
Outstanding communicator and writer
Self-motivated and creative idea generator
Has a strong sense of initiative and can work under pressure on multiple projects
About Us Headquartered in Wisconsin, Pacific Cycle has locations in Illinois, Georgia, California.Our culture is as fun and lively as the lifestyle brands we represent where innovative ideas are welcomed, and customer satisfaction is our top priority. Opportunities at Pacific Cycle span from traditional inventory, fulfillment and delivery to specialized strategy, engineering, analytics, leadership, and logistics. Our network paired with a continued commitment to and investment in our people, process, platforms and the consumer are the foundation on which we build our bright future.
We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, sexual orientation, gender, gender identity, gender expression, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws. For additional information, please click here. We will endeavor to make a reasonable accommodation for the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for a role with or participate in the hiring process with the Company, please let us know.