Cycling Sports Group:
Manager, Marketing Analytics Job in Wilton, VT
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Wilton, VT
Full-time | Marketing
About the job
Join Our Team! Big companies dont make great bikes. Great people do. We help people make the most of their bike ride by creating some of the most original, easy to enjoy, and best performing bicycle products.
We make bikes for everybody as cycling develops and grows worldwide, were looking for more great people to join us. If youre looking to enjoy working in a culture of innovation with a team of like-minded people, then we may have something for you here.
If you love riding bikes as much as we do, then were already on the same page. Lets see what we can create together.
Others Served:
Global Marketing & Regional marketing teams, Product and Digital Product, Ecommerce leaders
Position Summary:
The Manager, Marketing Analytics is responsible for all digital analytics, insights and reporting to support Cannondale and other digital properties across web and mobile.
This role is instrumental in making optimal data-driven decisions for Cannondale web and mobile properties. This role will be directly responsible for ensuring that our digital properties are being accurately tracked, building and maintaining reports and dashboards, including KPI measurement, and providing insights based on data analysis.
Responsibilities:
Own data infrastructure across our digital properties, managing tools and ensuring data integrity
Create and manage global dashboards and reports that track key marketing, campaign, engagement and ecommerce metrics across websites and mobile apps.
Share insights and trends to key stakeholders derived from data analysis.
Support the identification and creation of KPIs that best measure performance or act as leading indicators and develop data collection strategies to track.
Leverage the latest attribution solutions to measure the effectiveness of different forms of online advertising and marketing tactics (Display, Organic, Paid Search, Social, Email, etc.).
Own implementation and day to day maintenance of Google Analytics, Google Data Studio, and Google Tag Manager
Support the setup and tracking of digital marketing campaigns and affiliate marketing (e.g. generating UTM codes, pixel tracking, etc.)
Support the creation of customer segmentation and targeting tactics
Follows internal controls and company policies as set by company and job function.
Partner with digital product teams to ensure relevant data is captured to track and measure project and feature performance
Contributes to the success of company by leading or assisting with other projects and tasks as assigned.
Key Competencies:
COMMUNICATIONS Facilitating Information Exchange:
Presentation Skills: Effective performers are able to organize and deliver public speeches that effectively inform or persuade audiences. They are adept at using current presentation technologies and media formats. They are able to field audience questions comfortably and confidently.
Written Communication: Effective performers write clearly and concisely, composing informative and convincing memos, e-mails, letters, reports, and other documents. Regardless of the format, they are able to use the written language to convey both substance and intent with accuracy.
CONCEPTUAL Thinking, Analyzing, Using Intuition
Learning Agility: Effective Performers continuously seek new knowledge. They are curious and want to know "why". They learn quickly and use new information effectively. They create and foster a culture of interest, curiosity, and learning.
CONTEXTUAL Knowing the Operation Environment
Functional / Technical Expertise: Effective performers are knowledgeable and skilled in a functional specialty (e.g. finance, marketing, operations, informational technologies, human resources, etc.). They add organizational value through unique expertise in a functional specialty area. They remain current in their area of expertise and serve as a resource in that area for the organization.
MANAGEMENT Optimizing Talent and Resources
Technology Savvy: Effective performers use technology to be successful in their organizational role. They value technology and understand the necessity of leveraging it to stay productive and competitive. They are proactive in investigating and adopting new technologies to achieve competitive advantage.
PERSONAL Core Intrinsic Qualities
High Standards: Effective performers establish and model standards that guarantee exceptional quality and necessary attention to detail. They continually seek to improve processes and products and hold staff accountable quality. They find best practices, share them, and then improve upon them.
Essential Qualifications:
3-5 years of experience driving digital reporting and analytics
Bachelors degree in Marketing, Mathematics, Statistics, Business, Computer/Data Science (Masters a plus)
Advanced working knowledge of Google Analytics, Google Data Studio, and Google Tag Manager or other tag management systems
Demonstrates knowledge and history of preparing digital marketing reports and analyses, including paid, organic and email campaign performance.
Experience working with and reporting on mobile app performance.
SQL Knowledge
Advanced skills with Excel & PowerPoint
Power BI, Tableau and similar data tool experience.
Experience with JavaScript, jQuery, HTML, CSS
Experience identifying and running useful A/B & Multivariate tests
Self-starter, highly motivated, positive demeanor, excellent communicator, and able to thrive in a fast-paced environment
Reasonable availability to respond to requests and monitor/optimize campaigns outside normal business hours
Ecommerce experience; selling products or services online
Experience working with content management systems, specifically Sitecore, Magento, Shopify
Strong project management skills, with the ability to successfully guide and execute multiple projects simultaneously
Strong presentation skills with peers and senior management
Interest in learning new tools
Polished professional with excellent interpersonal communication skills
Physical Demands:
Working conditions are normal for an office environment.
Must be able to sit for extended periods of time
Must be able to use a computer keyboard and view a monitor for extended periods of time
Must be able to travel domestically and internationally for business
What we offer:
Comprehensive Medical/Dental/Vision plans
Generous Paid Time Off Programs
Paid Parental Leave
Life & Disability Insurance
FSA/HSA/Dependent Care FSA
401k and company match
Commuter Incentive Program
Great discounts on company products
Employee Wellness Program
A mix of casual yet professional culture
We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, sexual orientation, gender, gender identity, gender expression, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws. For additional information, please click here. We will endeavor to make a reasonable accommodation for the known physical or mental limitations of a qualified applicant with a disab
We make bikes for everybody as cycling develops and grows worldwide, were looking for more great people to join us. If youre looking to enjoy working in a culture of innovation with a team of like-minded people, then we may have something for you here.
If you love riding bikes as much as we do, then were already on the same page. Lets see what we can create together.
Others Served:
Global Marketing & Regional marketing teams, Product and Digital Product, Ecommerce leaders
Position Summary:
The Manager, Marketing Analytics is responsible for all digital analytics, insights and reporting to support Cannondale and other digital properties across web and mobile.
This role is instrumental in making optimal data-driven decisions for Cannondale web and mobile properties. This role will be directly responsible for ensuring that our digital properties are being accurately tracked, building and maintaining reports and dashboards, including KPI measurement, and providing insights based on data analysis.
Responsibilities:
Own data infrastructure across our digital properties, managing tools and ensuring data integrity
Create and manage global dashboards and reports that track key marketing, campaign, engagement and ecommerce metrics across websites and mobile apps.
Share insights and trends to key stakeholders derived from data analysis.
Support the identification and creation of KPIs that best measure performance or act as leading indicators and develop data collection strategies to track.
Leverage the latest attribution solutions to measure the effectiveness of different forms of online advertising and marketing tactics (Display, Organic, Paid Search, Social, Email, etc.).
Own implementation and day to day maintenance of Google Analytics, Google Data Studio, and Google Tag Manager
Support the setup and tracking of digital marketing campaigns and affiliate marketing (e.g. generating UTM codes, pixel tracking, etc.)
Support the creation of customer segmentation and targeting tactics
Follows internal controls and company policies as set by company and job function.
Partner with digital product teams to ensure relevant data is captured to track and measure project and feature performance
Contributes to the success of company by leading or assisting with other projects and tasks as assigned.
Key Competencies:
COMMUNICATIONS Facilitating Information Exchange:
Presentation Skills: Effective performers are able to organize and deliver public speeches that effectively inform or persuade audiences. They are adept at using current presentation technologies and media formats. They are able to field audience questions comfortably and confidently.
Written Communication: Effective performers write clearly and concisely, composing informative and convincing memos, e-mails, letters, reports, and other documents. Regardless of the format, they are able to use the written language to convey both substance and intent with accuracy.
CONCEPTUAL Thinking, Analyzing, Using Intuition
Learning Agility: Effective Performers continuously seek new knowledge. They are curious and want to know "why". They learn quickly and use new information effectively. They create and foster a culture of interest, curiosity, and learning.
CONTEXTUAL Knowing the Operation Environment
Functional / Technical Expertise: Effective performers are knowledgeable and skilled in a functional specialty (e.g. finance, marketing, operations, informational technologies, human resources, etc.). They add organizational value through unique expertise in a functional specialty area. They remain current in their area of expertise and serve as a resource in that area for the organization.
MANAGEMENT Optimizing Talent and Resources
Technology Savvy: Effective performers use technology to be successful in their organizational role. They value technology and understand the necessity of leveraging it to stay productive and competitive. They are proactive in investigating and adopting new technologies to achieve competitive advantage.
PERSONAL Core Intrinsic Qualities
High Standards: Effective performers establish and model standards that guarantee exceptional quality and necessary attention to detail. They continually seek to improve processes and products and hold staff accountable quality. They find best practices, share them, and then improve upon them.
Essential Qualifications:
3-5 years of experience driving digital reporting and analytics
Bachelors degree in Marketing, Mathematics, Statistics, Business, Computer/Data Science (Masters a plus)
Advanced working knowledge of Google Analytics, Google Data Studio, and Google Tag Manager or other tag management systems
Demonstrates knowledge and history of preparing digital marketing reports and analyses, including paid, organic and email campaign performance.
Experience working with and reporting on mobile app performance.
SQL Knowledge
Advanced skills with Excel & PowerPoint
Power BI, Tableau and similar data tool experience.
Experience with JavaScript, jQuery, HTML, CSS
Experience identifying and running useful A/B & Multivariate tests
Self-starter, highly motivated, positive demeanor, excellent communicator, and able to thrive in a fast-paced environment
Reasonable availability to respond to requests and monitor/optimize campaigns outside normal business hours
Ecommerce experience; selling products or services online
Experience working with content management systems, specifically Sitecore, Magento, Shopify
Strong project management skills, with the ability to successfully guide and execute multiple projects simultaneously
Strong presentation skills with peers and senior management
Interest in learning new tools
Polished professional with excellent interpersonal communication skills
Physical Demands:
Working conditions are normal for an office environment.
Must be able to sit for extended periods of time
Must be able to use a computer keyboard and view a monitor for extended periods of time
Must be able to travel domestically and internationally for business
What we offer:
Comprehensive Medical/Dental/Vision plans
Generous Paid Time Off Programs
Paid Parental Leave
Life & Disability Insurance
FSA/HSA/Dependent Care FSA
401k and company match
Commuter Incentive Program
Great discounts on company products
Employee Wellness Program
A mix of casual yet professional culture
We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, sexual orientation, gender, gender identity, gender expression, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws. For additional information, please click here. We will endeavor to make a reasonable accommodation for the known physical or mental limitations of a qualified applicant with a disab