Cycling Sports Group:
Social Media Community Engagement Specialist Job in Wilton, VT
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Wilton, VT, US (On-site)
Full-time | Marketing - Social Media
About the job
Join Our Team! Big companies dont make great bikes. Great people do. We help people make the most of their bike ride by creating some of the most original, easy to enjoy, and best performing bicycle products.
We make bikes for everybody as cycling develops and grows worldwide, were looking for more great people to join us. If youre looking to enjoy working in a culture of innovation with a team of like-minded people, then we may have something for you here.
If you love riding bikes as much as we do, then were already on the same page. Lets see what we can create together.
Position Summary:
The Community Engagement Specialist lives on social media. This member of the Cannondale Global Marketing Team is constantly logged into Cannondales social media channels and is responsible for day-to-day posts & interactions. They deploy live posts, respond to comments & direct messages and have their finger on the pulse of all social media conversations regarding Cannondale.
Responsibilities:
Respond to direct messages and comments across all channels
Work with Sports marketing on race coverage and live posts
Work with photo & digital team to archive images & videos
Communicate with product and marketing managers to answer customer questions in comments and DMs
Identify and acquire user generated content from users across all channels
Monitor tagged photos, mentions and key hashtags
In charge of social listening identify and engage in key conversations on social media
Identify potential new social media ambassadors in the mobility, road and mountain spaces
Share Instagram and Facebook stories from ambassadors and audience members
Collaborate with the customer service team to
Explore/recommend new social media platforms to engage with
Follow internal controls and company policies as set by company and job function.
Contribute to the success of company by leading or assisting with other projects and tasks as assigned
Key Competencies:
COMMUNICATIONS Facilitating Information Exchange:
Communicativeness: Effective performers recognize the essential value of continuous information exchange and the competitive advantage it brings. They actively seek information from a variety of sources and disseminate it in a variety of ways. They use modern technologies to access and circulate information, even across great distances. They take responsibility for ensuring that their people have the current and accurate information needed for success.
Informal Communication: Effective performers clearly and articulately convey information to others in casual or informal situations (e.g. telephone calls, meetings, spontaneous gatherings). They understand that the majority of communication is delivered through nonverbal cues and are able to interpret accurately and use it appropriately.
Written Communication: Effective performers write clearly and concisely, composing informative and convincing memos, e-mails, letters, reports, and other documents. Regardless of the format, they are able to use the written language to convey both substance and intent with accuracy.
CONCEPTUAL Thinking, Analyzing, Using Intuition
Creativity: Effective performers generate original ideas, encourage new ways of thinking, explore options, and develop innovative solutions. They challenge pre-existing conceptions and offer alternatives. They find new ways to look at old problems. They encourage others to challenge old assumptions and try innovative improvements.
CONTEXTUAL Knowing the Operation Environment
Customer Orientation: Effective performers stay close to customers and consumers. They view the organization through the eyes of the customer and go out of their way to anticipate and meet customer needs. They continually seek information and understanding regarding market trends.
Global Mindset: Effective performers see their business in a global context. They look beyond their own borders for business opportunities and threats, and have the transnational skills needed to manage across those borders. They welcome cross-cultural interactions and value the differences among cultures.
Industry Knowledge: Effective performers understand the general workings of the industry within which the organization functions. They monitor activities and trends within these arenas and maintain a current knowledge base. They use this knowledge to further the organization's goals.
Organizational Knowledge: Effective performers understand the workings of the organization. Specifically, they understand the formal and informal policies and structures that govern operations and know the essential technologies at the heart of the business. They know how the place works.
INTERPERSONAL Working Well with Others
Relationship Building: Effective performers understand that a primary factor in success is establishing and maintaining productive relationships. They like interacting with people and are good at it. They devote appropriate time and energy to establishing and maintaining networks. They initiate contacts readily and maintain them over time. They are able to utilize relationships to facilitate business transactions.
Team Player: Effective performers are team oriented. They identify with the larger organizational team and their role within it. They share resources, respond to requests from other parts of the organization, and support larger legitimate organizational agendas as more important than local or personal goals.
Essential Qualifications:
1-3 years of professional social media experience
Strong working understanding of Instagram, Facebook, YouTube, Twitter, LinkedIn, TikTok, Strava
Excellent communication skills
Demonstrated responsibility and eagerness to take initiative
Ability to work collaboratively with co-workers inside and outside the Global Marketing Team
Detail focused
Ability to work under tight deadlines
Strong copywriter who can quickly use creativity and wit to engage audiences
Engaged and aware of cultural trends
Knowledge of cycling racing & culture
Knowledge of road, mountain and mobility bicycles
Photo selection and editing skills
Ability to manage multiple projects simultaneously across different social media channels and platforms
Willingness to work some nights & weekends for race and event coverage
Physical Demands:
Working conditions are normal for an office environment.
Must be able to sit for extended periods of time
Must be able to use a computer keyboard and view a monitor for extended periods of time
Must be able to travel domestically and internationally for business-Please delete if not applicable
We make bikes for everybody as cycling develops and grows worldwide, were looking for more great people to join us. If youre looking to enjoy working in a culture of innovation with a team of like-minded people, then we may have something for you here.
If you love riding bikes as much as we do, then were already on the same page. Lets see what we can create together.
Position Summary:
The Community Engagement Specialist lives on social media. This member of the Cannondale Global Marketing Team is constantly logged into Cannondales social media channels and is responsible for day-to-day posts & interactions. They deploy live posts, respond to comments & direct messages and have their finger on the pulse of all social media conversations regarding Cannondale.
Responsibilities:
Respond to direct messages and comments across all channels
Work with Sports marketing on race coverage and live posts
Work with photo & digital team to archive images & videos
Communicate with product and marketing managers to answer customer questions in comments and DMs
Identify and acquire user generated content from users across all channels
Monitor tagged photos, mentions and key hashtags
In charge of social listening identify and engage in key conversations on social media
Identify potential new social media ambassadors in the mobility, road and mountain spaces
Share Instagram and Facebook stories from ambassadors and audience members
Collaborate with the customer service team to
Explore/recommend new social media platforms to engage with
Follow internal controls and company policies as set by company and job function.
Contribute to the success of company by leading or assisting with other projects and tasks as assigned
Key Competencies:
COMMUNICATIONS Facilitating Information Exchange:
Communicativeness: Effective performers recognize the essential value of continuous information exchange and the competitive advantage it brings. They actively seek information from a variety of sources and disseminate it in a variety of ways. They use modern technologies to access and circulate information, even across great distances. They take responsibility for ensuring that their people have the current and accurate information needed for success.
Informal Communication: Effective performers clearly and articulately convey information to others in casual or informal situations (e.g. telephone calls, meetings, spontaneous gatherings). They understand that the majority of communication is delivered through nonverbal cues and are able to interpret accurately and use it appropriately.
Written Communication: Effective performers write clearly and concisely, composing informative and convincing memos, e-mails, letters, reports, and other documents. Regardless of the format, they are able to use the written language to convey both substance and intent with accuracy.
CONCEPTUAL Thinking, Analyzing, Using Intuition
Creativity: Effective performers generate original ideas, encourage new ways of thinking, explore options, and develop innovative solutions. They challenge pre-existing conceptions and offer alternatives. They find new ways to look at old problems. They encourage others to challenge old assumptions and try innovative improvements.
CONTEXTUAL Knowing the Operation Environment
Customer Orientation: Effective performers stay close to customers and consumers. They view the organization through the eyes of the customer and go out of their way to anticipate and meet customer needs. They continually seek information and understanding regarding market trends.
Global Mindset: Effective performers see their business in a global context. They look beyond their own borders for business opportunities and threats, and have the transnational skills needed to manage across those borders. They welcome cross-cultural interactions and value the differences among cultures.
Industry Knowledge: Effective performers understand the general workings of the industry within which the organization functions. They monitor activities and trends within these arenas and maintain a current knowledge base. They use this knowledge to further the organization's goals.
Organizational Knowledge: Effective performers understand the workings of the organization. Specifically, they understand the formal and informal policies and structures that govern operations and know the essential technologies at the heart of the business. They know how the place works.
INTERPERSONAL Working Well with Others
Relationship Building: Effective performers understand that a primary factor in success is establishing and maintaining productive relationships. They like interacting with people and are good at it. They devote appropriate time and energy to establishing and maintaining networks. They initiate contacts readily and maintain them over time. They are able to utilize relationships to facilitate business transactions.
Team Player: Effective performers are team oriented. They identify with the larger organizational team and their role within it. They share resources, respond to requests from other parts of the organization, and support larger legitimate organizational agendas as more important than local or personal goals.
Essential Qualifications:
1-3 years of professional social media experience
Strong working understanding of Instagram, Facebook, YouTube, Twitter, LinkedIn, TikTok, Strava
Excellent communication skills
Demonstrated responsibility and eagerness to take initiative
Ability to work collaboratively with co-workers inside and outside the Global Marketing Team
Detail focused
Ability to work under tight deadlines
Strong copywriter who can quickly use creativity and wit to engage audiences
Engaged and aware of cultural trends
Knowledge of cycling racing & culture
Knowledge of road, mountain and mobility bicycles
Photo selection and editing skills
Ability to manage multiple projects simultaneously across different social media channels and platforms
Willingness to work some nights & weekends for race and event coverage
Physical Demands:
Working conditions are normal for an office environment.
Must be able to sit for extended periods of time
Must be able to use a computer keyboard and view a monitor for extended periods of time
Must be able to travel domestically and internationally for business-Please delete if not applicable