Cycling Sports Group:
Assistant Marketing Manager, GT Bicycles Job in Wilton, CT, VT
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Wilton, CT, VT
Full-time | Marketing, Marketing - Social Media, Production - Print & Web, Public Relations
About the job
GT Bicycles is looking to add an Assistant Marketing Manager to its team in Wilton, Connecticut.
The Assistant Marketing Manager will work closely with the Sr. Brand Manager and the global brand team on strategic execution of online and offline marketing campaigns for the GT brand. Assistant Marketing Manager will manage product data, oversee content for social platforms, event activations and logistics, all with an eye toward driving brand growth across multiple retail channels. A wide degree of creativity and latitude is expected of the ideal candidate.
Responsibilities:
- Manages the development of key brand communications and product messages. Formats used will include: Key trade shows and consumer events, Print and Digital Media
- Assists in management of Global Marketing calendar, track and analyze campaigns and recommend strategies for growth
- Serve as liaison between brand marketing and product management team; manages product data, outlines feature and benefit statements to be used across all media
- Supports global retail education program by creating key product/technology data
- Manages projects for key account partners including global bike parks, independent retail and sporting goods channels
- Assists in management of global brand ambassador programs
- Collaborate with other departments as requested
The Assistant Marketing Manager will work closely with the Sr. Brand Manager and the global brand team on strategic execution of online and offline marketing campaigns for the GT brand. Assistant Marketing Manager will manage product data, oversee content for social platforms, event activations and logistics, all with an eye toward driving brand growth across multiple retail channels. A wide degree of creativity and latitude is expected of the ideal candidate.
Responsibilities:
- Manages the development of key brand communications and product messages. Formats used will include: Key trade shows and consumer events, Print and Digital Media
- Assists in management of Global Marketing calendar, track and analyze campaigns and recommend strategies for growth
- Serve as liaison between brand marketing and product management team; manages product data, outlines feature and benefit statements to be used across all media
- Supports global retail education program by creating key product/technology data
- Manages projects for key account partners including global bike parks, independent retail and sporting goods channels
- Assists in management of global brand ambassador programs
- Collaborate with other departments as requested