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Wilton, VT

Full-time | Digital, Ecommerce, Marketing, Marketing - Social Media, Production - Print & Web

About the job

Cycling Sports Group is home to iconic bike brands, and we're looking for a Paid Media Specialist to place a strategic focus on executing paid media campaigns to drive conversion and foot traffic to local retailers

Financial Responsibilities/Scope
- Manage & track promotions budget.

Key Metrics
- Meet &/or exceed campaign metrics per promotion
- Generate increase in website visitors through increase in paid media traffic
- Meet &/or exceed paid social engagement rate

Responsibilities
- Manage relationship with marketing agency to coordinate the activation of all paid media campaigns
- Act as project manager for each campaign; work cross functionally to obtain all assets (brief, photo, video & copy) needed
- Strategize and activate local paid media campaigns to further drive traffic to retailers
- Create paid social campaigns to drive event registration and ambassador awareness
- Coordinate search engine marketing programs
- Produce campaign reports regularly to be shared internally and externally
- Support local retailers by providing social media content, assets and education
- Conduct social monitoring utilizing listening tools to provide a best in class social experience for all riders
- Stay up to date on all digital trends with high focus on social media updates and platform enhancements
- Proactively research and identify new opportunities to further drive revenue through rider campaigns and improve marketing efficiencies

Other
- Provides general assistance to Sr. Marketing Manager and NA Marketing Team as required
- Follows internal controls and company policies as set by company and job function
View Company Profile
1501 Lincoln Blvd.#1014 Venice, CA. 90291