Assistant Marketing Manager, GT

Wilton Connecticut
Required Experience: 2 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 17 hours ago
Job Description
The Assistant Marketing Manager will work closely with the the global brand team on tactical execution of online and offline marketing campaigns for the GT brand. Assistant Marketing Manager will manage product data, oversee content for social platforms, event activations and logistics, all with an eye toward driving brand growth across multiple retail channels. A wide degree of creativity and latitude is expected of the ideal candidate.

Responsibilities
- Assists in management of Global Marketing calendar, implement, track and analyze campaigns and recommend strategies for
growth
- Assist in development and distribution of key brand communications and product messages. Formats used will include: Key
trade shows and consumer events, Print and Digital Media
- Serve as liaison between brand marketing and product management team; manages product data, outlines feature and
benefit statements to be used across all media
- Supports global retail education program by creating key product/technology data
- Manages projects for key account partners including global bike parks, independent retail and sporting goods channels
- Assists in management of global brand ambassador programs
- Collaborate with other departments as requested
Job Requirements
Essential Qualifications

• Bachelors degree in Marketing or a related field
• A passion for gravity and bmx bikes, actions sports, and/or outdoor lifestyle.
• Demonstration of strong organizational and planning skills
• Proven ability to multi-task and prioritize
• Capable of both strategic thinking with tactical execution
• Willingness to take initiative with minimal direction
• Proficient in Microsoft Office (PowerPoint, Excel, Word)
• Experience in managing successful Social Media marketing campaigns

Beneficial Qualifications

• Professional experience working for a global product brand
• Action sports industry experience is beneficial
• Basic understanding of Adobe Photoshop
• Bicycle mechanic skills a plus