Cycling Sports Group:
Assistant Marketing Manager, GT Job in Wilton, VT
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Wilton, VT
Full-time | Marketing
About the job
Position Summary: The Assistant Marketing Manager will work closely with the the global brand team on tactical execution of online and offline marketing campaigns for the GT brand. Assistant Marketing Manager will manage product data, oversee content for social platforms, event activations and logistics, all with an eye toward driving brand growth across multiple retail channels. A wide degree of creativity and latitude is expected of the ideal candidate.
Responsibilities
Assists in management of Global Marketing calendar, implement, track and analyze campaigns and recommend strategies for growth
Assist in development and distribution of key brand communications and product messages. Formats used will include: Key trade shows and consumer events, Print and Digital Media
Serve as liaison between brand marketing and product management team; manages product data, outlines feature and benefit statements to be used across all media
Supports global retail education program by creating key product/technology data
Manages projects for key account partners including global bike parks, independent retail and sporting goods channels
Assists in management of global brand ambassador programs
Collaborate with other departments as requested
Essential Qualifications
Bachelors degree in Marketing or a related field
A passion for gravity and bmx bikes, actions sports, and/or outdoor lifestyle.
Demonstration of strong organizational and planning skills
Proven ability to multi-task and prioritize
Capable of both strategic thinking with tactical execution
Willingness to take initiative with minimal direction
Proficient in Microsoft Office (PowerPoint, Excel, Word)
Experience in managing successful Social Media marketing campaigns
Beneficial Qualifications
Professional experience working for a global product brand
Action sports industry experience is beneficial
Basic understanding of Adobe Photoshop
Bicycle mechanic skills a plus
Physical Demands
Working conditions are normal for an office environment.
Must be able to sit for extended periods of time
Must be able to use a computer keyboard and view a monitor for extended periods of time
Travel domestic and/or international will be required
Responsibilities
Assists in management of Global Marketing calendar, implement, track and analyze campaigns and recommend strategies for growth
Assist in development and distribution of key brand communications and product messages. Formats used will include: Key trade shows and consumer events, Print and Digital Media
Serve as liaison between brand marketing and product management team; manages product data, outlines feature and benefit statements to be used across all media
Supports global retail education program by creating key product/technology data
Manages projects for key account partners including global bike parks, independent retail and sporting goods channels
Assists in management of global brand ambassador programs
Collaborate with other departments as requested
Essential Qualifications
Bachelors degree in Marketing or a related field
A passion for gravity and bmx bikes, actions sports, and/or outdoor lifestyle.
Demonstration of strong organizational and planning skills
Proven ability to multi-task and prioritize
Capable of both strategic thinking with tactical execution
Willingness to take initiative with minimal direction
Proficient in Microsoft Office (PowerPoint, Excel, Word)
Experience in managing successful Social Media marketing campaigns
Beneficial Qualifications
Professional experience working for a global product brand
Action sports industry experience is beneficial
Basic understanding of Adobe Photoshop
Bicycle mechanic skills a plus
Physical Demands
Working conditions are normal for an office environment.
Must be able to sit for extended periods of time
Must be able to use a computer keyboard and view a monitor for extended periods of time
Travel domestic and/or international will be required