Part-time/Freelance Social Media Specialist

Wilton Connecticut
Required Experience: 2 year(s)
Employment Type: Part-Time
Salary Range: Not available
Posted 2 days ago
Job Description
Position Summary:

-Please note this is a part-time/freelance role approximately 18-25/hours per week requiring 2/days per week in the Wilton, CT office with additional hours required over the weekend during race season. This freelance assignment is expected to last May - October.

The Social Media Specialist for Cannondale plays a critical role within the Global Cannondale Digital team. The role has responsibilities across three key areas content planning, content execution, and analytics/research/planning. A successful candidate will have knowledge of social media best practices and be passionate about cycling and the Cannondale brand.

Responsibilities:

Social Media:
- Assist with the management of all social channels for Cannondale; setting global standards and working with regional
leads to adapt as needed.
-Maintain the social content calendar and manage daily posting requirements
-Develop and maintain strong community management practices across all channels
-Ensure Cannondale’s brand is well positioned across current and emerging social channels to deepen community
engagement
-Make recommendations on where to invest paid social media budget to support key posts

Content Management:
-Ensure all social and video content is correctly organized in the content management system
-Generate, edit, publish and share daily content that drives consumer engagement and aligns with brand editorial calendars.
-Manage distribution of social media plans and digital content to regional teams.

Analytics, Research, & Reporting:
-Turn social analytics and data into actionable, engaging social content plans.
-Monitor and document competitor activity and create monthly benchmark reports to share internally.
-Create monthly reports to summarize campaign activity and key metrics (KPIs).

Essential Qualifications
-Bachelor's degree in marketing, communications or a related field.
-2-3 years of experience in roles focused on social media or content creation.
-Knowledge of Photoshop.
-Knowledge of Social Media platforms.
-Good customer service orientation and attitude.
-Strong oral and written communication skills.
-Ability to manage multiple projects and priorities.

Beneficial Qualifications
-Experience with Percolate or similar Social Media/Campaign Management Systems
-Experience working with a global team

Physical Demands
-Must be able to sit for extended periods of time.
-Must be able to use a computer keyboard and view a monitor for extended periods of time.
-Must be able to travel for throughout North America and internationally as needed (Approx. 10% of the time)
Job Requirements
Bachelor's degree in marketing, communications or a related field.
2-3 years of experience in roles focused on social media or content creation.
Knowledge of Photoshop.
Knowledge of Social Media platforms.
Good customer service orientation and attitude.
Strong oral and written communication skills.
Ability to manage multiple projects and priorities.