Own the overall ecommerce strategy, online merchandising, order fulfillmentand oversee all ecommerce operations, supporting the direct-to-consumer ecommerce channel and facilitating the Dorel Sports global ecommerce effort across the brand portfolio and regions globally.
Initial focus will be to build out the capabilities and organization, with a longer-range focus on optimizing the DTC channel and driving customer satisfaction, revenue growth, margin and cashflow improvements.
Manage ecommerce channel end-to-end, including merchandising strategies, assortment, inventory planning, forecasting, traffic, promotions and sales as well as operations including fulfilment, returns, customer service.
Partner with commercial leaders on merchandising and promotional strategies, assortment, inventory planning for the channel.
Collaborate with marketing team on effective strategies and campaigns that drive traffic and sales, and manage the customer relationship.
Track ecommerce order fulfillment and optimize flow to maximize revenues and ensure customer satisfaction.
Collaborate with supply chain and warehouse teams to coordinate all logistical aspects and effectively manage inventories and order pipeline.
across products, services, and digital offerings.
Oversee demand/supply planning in collaboration with Finance and Supply Chain.
Define metrics, methodologies and dashboards to track and analyze ecommerce business in alignment with company revenue and profitability goals.
Coordinate with customer service to handle support (web chat, phone) to aid in purchase decisions, answer technical and maintenance questions, handle returns and identify actions to improve return rate and cancellations.
Work with Digital Experience team, employing a testing mindset, to optimize conversion funnel and drive improved online customer purchasing experiences.
Drives accountability for results and identifies actions and strategic decisions that deliver improvements in site Key Performance Indicators (KPIs)
Provide leadership and direction to global team as regions and other business units build out capabilities.
Build and optimize processes that drive operational excellence.
BS degree in Business Administration, Marketing, Operations Management
Other degrees considered given relevant experience.
3-5 years of related ecommerce website operations experience preferably for a retailer or lifestyle brand selling direct-to-consumer.
Strong quantitative and analytical skills with solid understanding of site analytics, sales and financial data.
Strong project management, organizational, decision-making and problem-solving skills
Proven leadership skills
Strong customer centric focus
Strong interpersonal skills and ability to work across cultures and functions.
Strong communication, presentation and relationship-building skills.
Experience with Sitecore is a plus.
Prior experience working for a global brand and multi-national business.
Other positive attributes would include recreation industry experience and familiarity with a multi-brand oriented environment.
Working conditions are normal for an office environment.
Must be able to sit for extended periods of time
Must be able to use a computer keyboard and view a monitor for extended periods of time
Must be able to travel internationally for business