Digital Marketing Analyst

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 9 days ago

Position Summary:

The Digital Analyst is responsible for all digital analytics, insights and reporting to support Dorel Sports digital properties across web and mobile.

This role is instrumental in making optimal data driven decisions for Dorel Sports web and mobile properties across Cannondale, GT, Fabric, Mongoose, and Schwinn brands. This role will have direct responsibility in ensuring that our digital properties are regularly being tracked and analyzed to find optimizations to best support our online customers.


Own data platform infrastructure and provide data solution recommendations

Coordinate with product owners and regional marketing teams to identify and execute continuous analytical insights and optimizations across our digital properties

Support our stakeholders by producing reoccurring and ad-hoc reports for general site traffic as well as product launches

Create and manage global dashboards to track key metrics across websites and mobile apps

Own implementation and day to day maintenance of Google Analytics, Google Data Studio, and Google Tag Manager

Identify and develop data collection strategies to support reporting on KPIs that directly measure the performance of online campaigns, e-commerce conversion funnels, and long-term marketing strategies. Emphasis is placed on KPI identification/creation and then tracking the continuous improvement.

Work closely within the Digital organization to measure marketing effectiveness and sales performance of online customer activity.

Support the creation of logical customer segmentation and targeting tactics

Leverage the latest ad effectiveness and ROI solutions to measure the impact that different forms of online advertising have on web traffic and sales (Display, Organic, Paid Search, Email, etc.).

Essential Qualifications:

3-5 years of experience driving digital reporting and analytics

Bachelors degree in Marketing, Mathematics, Statistics, Business, Computer/Data Science

Advanced working knowledge of Google Analytics, Google Data Studio, and Google Tag Manager

Advanced skills with Excel & PowerPoint

Experience identifying and running useful A/B & Multivariate tests

Self-starter, highly motivated, positive demeanor, excellent communicator, and able to thrive in a fast-paced environment

Reasonable availability to respond to requests and monitor/optimize campaigns outside normal business hours

Polished professional with excellent interpersonal communication skills

Beneficial Qualifications:

Masters degree in a relevant field of study

Experience with JavaScript, jQuery, HTML, CSS

Experience working in the Bike Industry

Experience selling products or services online

Experience working with content management systems, specifically Sitecore, Magento, Shopify

Prior experience with Tag Management Systems

Strong project management skills, with the ability to successfully guide and execute multiple projects simultaneously

Strong leadership qualities and team management experience

Strong presentation skills with peers and senior management

Physical Demands:

Working conditions are normal for an office environment

Travel domestic and international; approx. 5-10% of time