Digital Marketing Specialist

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted yesterday

Position: Digital Marketing Specialist


Department: Marketing


Location: Madison


Full-time/Part-time/Temporary: Full-time


Shift: First Shift


Travel (%): 10%


International: Yes





Job Summary


The Digital Marketing Specialist plays a key role in supporting digital marketing initiatives, including digital channel reporting, website testing and optimization, email channel planning and implementation, strategic SEO, as well as other various digital channel needs. You will be responsible for performance tracking and digital project management and execution working with both internal teams and external agencies in a fast paced, deadline driven environment.





Essential Job Responsibilities


Website Maintenance and Optimization (20%)


Optimize site through content, page layouts, and taxonomy to provide exceptional user experience and performance

Proactively offer strategic campaign recommendations across all digital channels

Document, troubleshoot, and resolve website performance

Assist in the development of digital assets to support marketing activities

Provide assistance with product and content updates across brand websites

Email Campaign Execution (20%)


Develop and coordinate promotional email campaigns, including strategy, set-up, segmentation, tracking, and reporting

Plan and coordinate the seasonal updates of triggered and transactional email campaigns

Optimize email campaigns through segmentation and testing

Set-up and maintain daily, weekly, monthly and campaign level reports

SEO (15%)


Under the leadership of the Digital Marketing Manager:


Drive increased web traffic through ongoing strategic organic search optimization

Assist Digital Marketing Manager in developing and implementing SEO strategies that will increase online presence and drive organic growth across brand websites

Unique content creation to support SEO across relevant digital platforms including category, product and site content.

Tracking and Reporting (25%)


Under the guidance of the Digital Marketing Manager:


Gather metrics and information from digital analytics platforms to track:
Sales and activity across all online marketing channels

E-mail campaigns

Homepages and landing pages

Trend reporting of key site metrics



Assist in developing and distributing monthly reports and insights on web traffic, trends and insights, and campaign performance

Online Channel Support (15%)


Recommend and conduct tests to enhance ROI and online customer experience

Multichannel and Departmental Support
Set-up and coordinate tracking codes across digital channels

Actively participate in cross functional team meetings to assist with product, sales, and marketing teams to accurately reflect brand strategy across digital channels

Develop and document processes to improve work flow efficiencies

Coordinate best practice sharing and project coordination with colleagues across the Dorel Sports teams

Work closely with developer partners to effectively maintain and enhance digital websites



Other Duties Assigned (5%)


Follows internal controls and company policies as set by company and job function.

Contributes to the success of company by leading or assisting with other projects and tasks as assigned.




Minimum Requirements


BS/BA degree in related field with 3+ years of experience in marketing related organization

Experience with web analytics and ecommerce/internet marketing

Detail-oriented with solid communication skills

Previous experience with Web analytical tools or equivalent aptitude

Strong knowledge/experience with Microsoft Office products, especially MS Excel

Strong interest in emerging trends in ecommerce, Internet marketing, and technology

Working knowledge of HTML and Adobe Dreamweaver a plus

Possess organized workflow methods to successfully meet deadlines and balance priorities

Ability to acquire and maintain working relationships with vendors and colleagues in the field

Ability to work both independently and as part of a team

Creative problem-solving skills

Ability to travel occasionally




Environmental Factors


Must be able to sit for extended periods of time.

Must be able to use a computer keyboard and view a monitor for extended periods of time.




Essential Physical Demands and Frequency


Standing: Frequently

Driving: Yes

Sitting: Frequently

Bending: Frequently

Lifting: Occasionally up to 50 lbs. unassisted

Twisting: Frequently

Other: Long periods of computer screen time

Other: Push/Pull occasionally to move boxes.




The job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.


Dorel Sports is an EO employer M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.