Cycling Sports Group:
Social Media and Content Specialist Job in Woudenberg, VT
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Woudenberg, VT
Full-time | Marketing - Social Media
About the job
Position Summary:
Manage the development and execution of our Social Media and Content Strategy, while ensuring content is efficient, up-to-date and brand appropriate for each digital channel objective. Ensure that our editorial message is consistent and coherent to increase reach and engagement of consumers.
Physical Demands:
Working conditions are normal for an office environment.
Must be able to sit for extended periods of time.
Must be able to use a computer keyboard and view a monitor for extended periods of time.
Must be able to travel internationally for business when needed.
Responsibilities:
Define and execute the Social Media and Content Strategy, including monthly reporting;
Lead development and execution of digital campaigns;
Generate multimedia and multilanguage creative digital content;
Manage paid social advertising across all major channels maximizing ROI in cooperation with paid media specialist;
Community management, editorial calendar definition and brand monitoring across all platforms;
Liaise with internal and external stakeholders, agencies and service providers;
In collaboration with the Global Team, and utilizing a European Ambassador and Influencer Program, you will manage online communities all over Europe.
Ensure that all activities align with the global brand look and feel;
Other duties as may be assigned throughout the year;
Follow internal controls and company policies as set by CSG and job function;
Contribute to the success of CSG by leading or assisting with other projects and tasks as assigned.
Essential Qualifications:
Have a bachelors degree in Journalism, Marketing, Economics, Communication or equivalent;
3-5 years of experience in managing Social Media channels and online communities;
Proven editorial experience, including content generation, coordination and creation of editorial plans and leading the execution of digital campaigns;
Expertise in managing online advertising tools (AdWords, Facebook), formats and channels;
Great understanding of web and social media landscape, trends and emerging platforms;
Strong experience in consumer patterns of online behavior, crisis management and online communication;
Excellent communication skills in English, both written and spoken;
Have solid understanding of online applications, POS systems, web development, e-commerce, development frameworks and tool sets;
Team player, able to easily collaborate with agency partners, vendors and dispersed cross functional teams;
Strong project management, organizational, decision-making and problem-solving skills;
Proven ability to multi-task and meet deadlines;
Proven leadership skills;
Strong customer centric focus;
Strong interpersonal skills and ability to work across cultures and functions;
Strong communication, presentation and relationship-building skills.
Beneficial Qualifications:
Proficient in Social Media and content Software Management;
Prior experience working for a global brand and multi-national business;
A passion for mountain and road bikes, actions sports, and/or outdoor lifestyle.
Manage the development and execution of our Social Media and Content Strategy, while ensuring content is efficient, up-to-date and brand appropriate for each digital channel objective. Ensure that our editorial message is consistent and coherent to increase reach and engagement of consumers.
Physical Demands:
Working conditions are normal for an office environment.
Must be able to sit for extended periods of time.
Must be able to use a computer keyboard and view a monitor for extended periods of time.
Must be able to travel internationally for business when needed.
Responsibilities:
Define and execute the Social Media and Content Strategy, including monthly reporting;
Lead development and execution of digital campaigns;
Generate multimedia and multilanguage creative digital content;
Manage paid social advertising across all major channels maximizing ROI in cooperation with paid media specialist;
Community management, editorial calendar definition and brand monitoring across all platforms;
Liaise with internal and external stakeholders, agencies and service providers;
In collaboration with the Global Team, and utilizing a European Ambassador and Influencer Program, you will manage online communities all over Europe.
Ensure that all activities align with the global brand look and feel;
Other duties as may be assigned throughout the year;
Follow internal controls and company policies as set by CSG and job function;
Contribute to the success of CSG by leading or assisting with other projects and tasks as assigned.
Essential Qualifications:
Have a bachelors degree in Journalism, Marketing, Economics, Communication or equivalent;
3-5 years of experience in managing Social Media channels and online communities;
Proven editorial experience, including content generation, coordination and creation of editorial plans and leading the execution of digital campaigns;
Expertise in managing online advertising tools (AdWords, Facebook), formats and channels;
Great understanding of web and social media landscape, trends and emerging platforms;
Strong experience in consumer patterns of online behavior, crisis management and online communication;
Excellent communication skills in English, both written and spoken;
Have solid understanding of online applications, POS systems, web development, e-commerce, development frameworks and tool sets;
Team player, able to easily collaborate with agency partners, vendors and dispersed cross functional teams;
Strong project management, organizational, decision-making and problem-solving skills;
Proven ability to multi-task and meet deadlines;
Proven leadership skills;
Strong customer centric focus;
Strong interpersonal skills and ability to work across cultures and functions;
Strong communication, presentation and relationship-building skills.
Beneficial Qualifications:
Proficient in Social Media and content Software Management;
Prior experience working for a global brand and multi-national business;
A passion for mountain and road bikes, actions sports, and/or outdoor lifestyle.