Manage all digital tools in regions portfolio to further drive brand awareness, conversion, revenue, and foot traffic into local retailers.
Lead digital strategy for North America
Manage team of direct reports; experience managing teams is necessary
Manage 3rd party digital agency and campaign budgets
Responsible for management of all advertising campaigns; responsible for meeting & exceeding online sales goals
Highly proficient in Facebook & Google management tools; must have experience creating campaigns
Lead acquisition and customer retention strategy
In conjunction with brand and digital teams, manage digital tools (email, CRM, SEO optimization, net promoter score)
Manage digital vendors & partners
Must be up to date on digital advertising trends
Provides general assistance to Marketing Director and NA Marketing Team as required
Cross-functional position that requires collaboration with various teams. Must work well in team setting
Follows internal controls and company policies as set by company and job function
Contributes to the success of company by leading or assisting with other projects and tasks as assigned
Meet annual website traffic & acquisition growth goals
Meet &/or exceed campaign metrics per campaign
Successfully manage digital agency staying at / under budget
5-7 years of Experience in a digital marketing position
College or University Degree in Marketing, Digital Media, Information Technology, Business Administration, or another related field
Proficient in Google Suite, Facebook Business Manager
Experience managing a website/brand with eCommerce functionality
Proven experience managing direct reports
Strong project management & analytic skills
Strong interpersonal & communication skills
Experience in bicycle or other high-end consumer goods industry
Experience with Sitecore & Microsoft Dynamics
Experience running A/B and multivariate tests within a website and/or through email
Experience with an SEO platform such as Searchlight (Conductor)
Budget management for paid media campaigns
Meet &/or exceed financial revenue goals for online sales
Working conditions are normal for an office environment
Must be able to sit for extended periods of time
Must be able to use a computer keyboard and view a monitor for extended periods of time
Must be able to lift 50lbs
Travel domestic and/or international; approx. 5% of time
What We Offer:
Comprehensive Medical/Dental benefits
Commuter Incentive Program
Great employee product discounts
A mix of casual yet professional culture.
Join Our Team!
Big companies dont make great bikes. Great people do.
Here at Dorel Sports, we help people from all walks of life make the most of their bike ride by creating some of the most innovative, easy to enjoy, and best performing bicycle products across multiple brands.From Schwinn, to GT, Fabric and Cannondalewe make cycling products for everyone and as cycling develops and grows internationally, were looking for more great people to join us. If you enjoy working with a challenging, inspiring and forward-thinking team of like-minded people, then we may just have something for you.
Our offices are located in various cities across the world, health insurance and personal welfare are taken care of, and positivity is most definitely encouraged. If you love riding bikes as much as we do, then were already off to a good start. Lets see what we can create together.
Be a part of creating the Perfect Ride for our consumers!
We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, sexual orientation, gender, gender identity, gender expression, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws. We will endeavor to make a reasonable accommodation for the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for a role with or participate in the hiring process with the Company, please let us know.