Senior Marketing Manager, Charge

Cycling Sports Group

Multiple Locations

0 year(s)

Job Description
Position Summary:

At Dorel Sports, were a team of fierce and energetic marketers eager to help consumers find their perfect ride. Our new and exciting eBike, Charge, is taking off and is already widely popular. We now need a stellar, passionate, integrated marketing manager who will identify key innovation strategies and potential growth drivers to further propel our brand awareness. This position will be responsible for all elements of brand and acquisition marketing including social media, partnerships, events and performance (or integrated if better) marketing. They will identify key innovation strategies and potential growth drivers to propel our brand awareness and drive sales growth. A successful Manager will be able develop high-level brand strategies, marketing plans and lead the execution of impactful projects.

We are looking for a unique candidate who has D2C experience and strong both creatively and analytically. (A love of cycling would be a bonus.)

Your Role:

Create and manage all marketing campaigns that generate sales to achieve projected revenue targets

Acquire customers via performance marketing efforts leveraging agencies and internal creative resources

Assist in crafting and refining the Charge story so that it resonates with consumers

Develop strong audience-focused brand messaging and priorities that build the foundation for brand and content marketing campaigns

Ensure that the Charge story is clearly communicated in an omnichannel manner to all stakeholders and customers

Assist in creating integrated marketing campaigns as well as an overall brand communication approach to successfully help sustain a long-term brand strategy

Build the social channel for the brand; Create and manage a content calendar that builds Charges social presence by promoting original brand related content as well as community content on Instagram, Facebook, and Twitter

Come up with creative events and leverage social to build a community

Help develop a successful partnership and affiliate program by identifying key brand and influencer partnerships to elevate and amplify our consumer awareness and increase engagement

Oversee the email program including the creation of email strategy and calendar as well as email performance

Assist in conducting market and user research to drive insights that drive strategy and competitive differentiation, and develop go-to-market strategies

Coordinate promotional activities

Follow internal controls and company policies as set by company and job function.

Contribute to the success of company by leading or assisting with other projects and tasks as assigned.

Key Competencies:


Proactive and act without being prompted


High level of energy and the motivation to sustain it over time

Technology Savvy

Use technology to be successful in their role.

Value technology and understand the necessity of leveraging it to stay productive and competitive

Business Thinking

Understand general business concepts

Customer Orientation

View the organization through the eyes of the customer

Continually seek information and understanding regarding market trends

Essential Qualifications:

Bachelor's degree with 5+ years of marketing experience

Previous experience in Brand Management and/or Integrated Marketing required, preferably at a high consideration D2C brand

Experience in campaign development and working with agencies

Strong content skills; ability to write copy

Project management experience

Business mindset and acumen

A passion for community building and storytelling

Ability to work well under pressure, with multiple/competing deadlines, on various projects

Apply critical thinking in order to prioritize and achieve goals and objectives

Solution-oriented with the ability to be flexible and navigate unforeseen obstacles and opportunities with a positive attitude

Strong strategic and creative thinker

Dynamic interpersonal, organizational, and communication skills

Organized, self-motivated and scrappy, willing to do more with less and able to creatively problem solve

Thrives in an environment that is fast-paced and rapidly changing

Beneficial Qualifications:

Experience working in the cycling industry or passion for bikes

Environmental Factors:

Working conditions are normal for an office environment.

Must be able to sit for extended periods of time

Must be able to use a computer keyboard and view a monitor for extended periods of time

Must be able to travel domestically and internationally for business

What We Offer:

Comprehensive Medical/Dental/Vision

Generous PTO Policy

Life & Disability Insurance

FSA/HSA/Dependence Care FSA

401k and company match

Commuter Incentive Program

Great employee product discounts

Wellness Program

A mix of casual yet professional culture