AFTCO
Date Posted: 3/24/2017

PPC Marketing Specialist

  • Company: AFTCO
  • Country:United States
  • State:California
  • Location: Santa Ana, CA
  • Required Exp: 1 year(s)
  • Job Type: Full-Time
  • Salary Range: Not Available
Job Description

AFTCO, the American Fishing Tackle Company, is looking for a talented PPC Marketing Specialist in Santa Ana, CA. The PPC Marketing Specialist is a newly created role within our growing company. You will work with our talented teams to strategically implement, manage and optimize the paid search marketing efforts for the AFTCO and Guy Harvey Sportswear brands.

PPC / SEM Marketing Specialist Responsibilities:
• Responsible for designing and implementing effective PPC / SEM Campaigns in Google AdWords, Bing Ads, Facebook, etc
• Research, monitor and optimize hundreds of keywords
• Strategically generate traffic through PPC / SEM campaigns to increase Ecommerce sales
• Implement and test multi-variate A/B testing to increase ROI and lower cost-per-lead across campaigns
• Utilize bid management tools to effectively achieve ROI goals
• Analyze and report program performance; provide recommendations for improvement
• Effectively optimize product feeds for Google Shopping and other CSE’s
• Manage and maintain daily/monthly PPC spend to ensure each campaign meets the desired ROI goals
• Fully understand business objectives (e.g. increased profit, generate traffic, increase sales for key product categories, etc) and be able to translate this into PPC strategy and action plans
• Work with Marketing team to ensure there is technical capability to deliver, capture and ensure success of campaigns (Landing pages, tracking codes and analytics tagging)

Job Requirements

Technical Skills & Qualifications:
• Minimum 2+ years of PPC / SEM campaign management, SEO strategy, and Social Media Advertising
• Bachelor degree in Marketing or related field
• Google AdWords, Google Analytics, Bing Certified a plus
• Deep understanding of Google AdWords, Bing Ads, and Google Analytics
• Strong analytical skills with ability to analyze data, and craft actionable strategies
• Have strong program management and organizational skills being able to manage multiple projects at once
• Understanding on HTML, tracking pixels, etc
• High level of proficiency with Microsoft Excel, including complex formulas, pivot tables, etc.

About You:
• Self-motivated with a high level of creativity and a sense of urgency
• Ability to work strategically with a small team
• Open to learning new strategies
• High level of autonomy and integrity
• Ability to get things done in a fast paced, collaborative, creative, proactive, and positive environment
• Passion for the outdoors / fishing a plus

As a company we have donated 10% of our profits back to ocean conservation every year since 1973. It is important that our employees share our passion of giving back.

To apply, please submit your cover letter and resume through Malakye.com.

Perks

• Profit sharing program
• Health and dental coverage
• 100% company covered life insurance
• Paid vacation
• Casual Dress / Work Environment

People

Kraig Kobayashi

Strategic Accounts Planner
AFTCO
Date Posted: 3/24/2017

PPC Marketing Specialist

  • Company: AFTCO
  • Country:United States
  • State:California
  • Location:Santa Ana, CA
  • Required Exp:1 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available
Job Description

AFTCO, the American Fishing Tackle Company, is looking for a talented PPC Marketing Specialist in Santa Ana, CA. The PPC Marketing Specialist is a newly created role within our growing company. You will work with our talented teams to strategically implement, manage and optimize the paid search marketing efforts for the AFTCO and Guy Harvey Sportswear brands.

PPC / SEM Marketing Specialist Responsibilities:
• Responsible for designing and implementing effective PPC / SEM Campaigns in Google AdWords, Bing Ads, Facebook, etc
• Research, monitor and optimize hundreds of keywords
• Strategically generate traffic through PPC / SEM campaigns to increase Ecommerce sales
• Implement and test multi-variate A/B testing to increase ROI and lower cost-per-lead across campaigns
• Utilize bid management tools to effectively achieve ROI goals
• Analyze and report program performance; provide recommendations for improvement
• Effectively optimize product feeds for Google Shopping and other CSE’s
• Manage and maintain daily/monthly PPC spend to ensure each campaign meets the desired ROI goals
• Fully understand business objectives (e.g. increased profit, generate traffic, increase sales for key product categories, etc) and be able to translate this into PPC strategy and action plans
• Work with Marketing team to ensure there is technical capability to deliver, capture and ensure success of campaigns (Landing pages, tracking codes and analytics tagging)

Job Requirements

Technical Skills & Qualifications:
• Minimum 2+ years of PPC / SEM campaign management, SEO strategy, and Social Media Advertising
• Bachelor degree in Marketing or related field
• Google AdWords, Google Analytics, Bing Certified a plus
• Deep understanding of Google AdWords, Bing Ads, and Google Analytics
• Strong analytical skills with ability to analyze data, and craft actionable strategies
• Have strong program management and organizational skills being able to manage multiple projects at once
• Understanding on HTML, tracking pixels, etc
• High level of proficiency with Microsoft Excel, including complex formulas, pivot tables, etc.

About You:
• Self-motivated with a high level of creativity and a sense of urgency
• Ability to work strategically with a small team
• Open to learning new strategies
• High level of autonomy and integrity
• Ability to get things done in a fast paced, collaborative, creative, proactive, and positive environment
• Passion for the outdoors / fishing a plus

As a company we have donated 10% of our profits back to ocean conservation every year since 1973. It is important that our employees share our passion of giving back.

To apply, please submit your cover letter and resume through Malakye.com.

Perks

• Profit sharing program
• Health and dental coverage
• 100% company covered life insurance
• Paid vacation
• Casual Dress / Work Environment

Date Posted: 3/24/2017

PPC Marketing Specialist

  • Company: AFTCO
  • Country:United States
  • State:California
  • Location:Santa Ana, CA
  • Required Exp:1 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available