AFTCO:
PPC Marketing Specialist Job in Santa Ana, CA, CA
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Santa Ana, CA, CA
Full-time | Ecommerce, Marketing, Production - Print & Web
About the job
AFTCO, the American Fishing Tackle Company, is looking for a talented PPC Marketing Specialist in Santa Ana, CA. The PPC Marketing Specialist is a newly created role within our growing company. You will work with our talented teams to strategically implement, manage and optimize the paid search marketing efforts for the AFTCO and Guy Harvey Sportswear brands.
PPC / SEM Marketing Specialist Responsibilities:
• Responsible for designing and implementing effective PPC / SEM Campaigns in Google AdWords, Bing Ads, Facebook, etc
• Research, monitor and optimize hundreds of keywords
• Strategically generate traffic through PPC / SEM campaigns to increase Ecommerce sales
• Implement and test multi-variate A/B testing to increase ROI and lower cost-per-lead across campaigns
• Utilize bid management tools to effectively achieve ROI goals
• Analyze and report program performance; provide recommendations for improvement
• Effectively optimize product feeds for Google Shopping and other CSE’s
• Manage and maintain daily/monthly PPC spend to ensure each campaign meets the desired ROI goals
• Fully understand business objectives (e.g. increased profit, generate traffic, increase sales for key product categories, etc) and be able to translate this into PPC strategy and action plans
• Work with Marketing team to ensure there is technical capability to deliver, capture and ensure success of campaigns (Landing pages, tracking codes and analytics tagging)
PPC / SEM Marketing Specialist Responsibilities:
• Responsible for designing and implementing effective PPC / SEM Campaigns in Google AdWords, Bing Ads, Facebook, etc
• Research, monitor and optimize hundreds of keywords
• Strategically generate traffic through PPC / SEM campaigns to increase Ecommerce sales
• Implement and test multi-variate A/B testing to increase ROI and lower cost-per-lead across campaigns
• Utilize bid management tools to effectively achieve ROI goals
• Analyze and report program performance; provide recommendations for improvement
• Effectively optimize product feeds for Google Shopping and other CSE’s
• Manage and maintain daily/monthly PPC spend to ensure each campaign meets the desired ROI goals
• Fully understand business objectives (e.g. increased profit, generate traffic, increase sales for key product categories, etc) and be able to translate this into PPC strategy and action plans
• Work with Marketing team to ensure there is technical capability to deliver, capture and ensure success of campaigns (Landing pages, tracking codes and analytics tagging)