AFTCO:
E-Commerce Manager Job in Santa Ana, CA, CA
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Santa Ana, CA, CA
Full-time | Ecommerce, Marketing, Marketing - Social Media
About the job
AFTCO, the American Fishing Tackle Company, is looking for an experienced and talented E-Commerce Manager. This position is primarily responsible for all of the e-commerce and online marketing efforts for AFTCO.com. A secondary responsibility is the oversight of a startup brand, MarshWearClothing.com. The person in this role will manage one or two members of the web operations team, an outside paid search advertising partner, and independent video / photography talent. The ideal candidate will have the ability to coordinate cross-functional teams – including sales, marketing, merchandising, and design – as well as external web service providers.
RESPONSIBILITIES:
1. Marketing Calendar – Create, oversee, and ensure the execution of AFTCO’s digital marketing calendar.
Including:
• Scheduling and coordination of seasonal promotions, email blasts, and other marketing events.
• Ensuring communication between all teams: AFTCO’s customer service team, marketing, and merchandising.
• Working with AFTCO’s marketing designer and creative marketing manager to plan, coordinate and execute online
marketing campaigns, i.e. AFTCO Video Series, blog content, and brand story telling.
• Aligning retail selling periods with AFTCO’s web promotions.
2. Online Traffic – Oversight and execution of traffic acquisition and online marketing activities.
• Work alongside AFTCO’s paid search advertising partner on their ad creation, audience targeting and performance.
• Organization of organic in-house search efforts. Including appropriate keyword mapping on product category pages.
• Managing and developing relationships with current and new online advertising partners to bring new traffic acquisition
sources to each of our sites.
3. Onsite Operations & Merchandising
• Effective onsite A/B testing and content optimization.
• Leveraging onsite opportunities, i.e. email acquisition promotions.
• Appropriate onsite merchandising of product categories.
• Establishing a reporting discipline.
• Fully understand business objectives around profitability, merchandising, and increasing brand awareness.
RESPONSIBILITIES:
1. Marketing Calendar – Create, oversee, and ensure the execution of AFTCO’s digital marketing calendar.
Including:
• Scheduling and coordination of seasonal promotions, email blasts, and other marketing events.
• Ensuring communication between all teams: AFTCO’s customer service team, marketing, and merchandising.
• Working with AFTCO’s marketing designer and creative marketing manager to plan, coordinate and execute online
marketing campaigns, i.e. AFTCO Video Series, blog content, and brand story telling.
• Aligning retail selling periods with AFTCO’s web promotions.
2. Online Traffic – Oversight and execution of traffic acquisition and online marketing activities.
• Work alongside AFTCO’s paid search advertising partner on their ad creation, audience targeting and performance.
• Organization of organic in-house search efforts. Including appropriate keyword mapping on product category pages.
• Managing and developing relationships with current and new online advertising partners to bring new traffic acquisition
sources to each of our sites.
3. Onsite Operations & Merchandising
• Effective onsite A/B testing and content optimization.
• Leveraging onsite opportunities, i.e. email acquisition promotions.
• Appropriate onsite merchandising of product categories.
• Establishing a reporting discipline.
• Fully understand business objectives around profitability, merchandising, and increasing brand awareness.