Digital Marketing Manager

Santa Ana California
Required Experience: 3 year(s)
Employment Type: Full-Time
Salary Range: $65000.00 - $70000.00 per Year
Posted 9 days ago
Job Description
Bonus and Profit Sharing are offered in addition to regular salary.

AFTCO, the American Fishing Tackle Company, is looking for an experienced and talented Digital Marketing Manager. This position is primarily responsible for all of the e-commerce and online marketing efforts for A secondary responsibility is the oversight of a startup brand, The person in this role works with in-house and outside partners, as well as independent video and photography talent. The ideal candidate will have the ability to coordinate cross-functional teams – including sales, marketing, merchandising, and design – as well as external web service providers.
Bonus and Profit Sharing are offered in addition to regular salary.


1. Marketing Calendar – Create, oversee, and ensure the execution of AFTCO’s digital marketing calendar.
• Scheduling and coordination of seasonal promotions, email blasts, and other marketing events.
• Ensuring communication between all teams: AFTCO’s customer service team, marketing, and
• Working with AFTCO’s marketing designer and creative marketing manager to plan, coordinate
and execute online marketing campaigns, i.e. AFTCO Video Series, blog content, and brand story telling.
• Aligning retail selling periods with AFTCO’s web promotions.

2. Online Traffic – Oversight and execution of traffic acquisition and online marketing activities.
• Work alongside AFTCO’s paid search advertising partner on their ad creation, audience targeting and performance.
• Directly creating and managing Google AdWords, Bing ads, Facebook, and other paid campaigns for at least one of
our brands.
• Involvement in execution and strategy of emails, particularly around database management.
• Organization of organic in-house search efforts. Including appropriate keyword mapping on product
category pages.
• Managing and developing relationships with current and new online advertising partners to bring new
traffic acquisition sources to each of our sites.

3. Onsite Operations & Merchandising
• Effective onsite A/B testing and content optimization.
• Leveraging onsite opportunities, i.e. email acquisition promotions.
• Appropriate onsite merchandising of product categories.
• Establishing a reporting discipline.
• Fully understand business objectives around profitability, merchandising, and increasing brand awareness.
Job Requirements
Required Qualifications:

• 3+ Years e-commerce experience with demonstrated ability to manage and lead internal teams and
external collaborative partners.
• Extensive understanding and experience with: SEO, PPC (and the major PPC platforms), Affiliate
Marketing, Display Marketing, and all other means of traffic acquisition.
• HTML knowledge is a must. You will work alongside our in-house graphics team and outside web
contractors when needed, but you must have the ability to make normal onsite changes within our CMS.
• Strong Google Analytics knowledge.
• Web / tech savvy with familiarity of current Ecom trends.
• Very strong Excel and other technical software skills.
• Solid Reporting Experience.
• Experience managing rich media content.
• Understanding and familiarity of the Active / Outdoor sportswear or sporting goods market is a plus.
• Knowledge and capability in relevant platforms and technology:
* E-commerce platforms (Shopify, WooCommerce, BigCommerce, etc.)
* Email platforms (MailChimp, Listrak, Bronto, Klaviyo)
* B2B Portals (RepSpark, Hubsoft, NuORDER, etc.)
* Web integration management (ERP systems, product / inventory feeds)

About You:
Must be highly motivated, possess good communication skills, and have the ability to work as a team player. An interest in fishing and/or ocean sports is helpful. As a company we have donated 10% of our profits back to ocean conservation every year since 1958. It is important that our employees share our passion of giving back. Interested and qualified applicants must submit a resume that includes a cover letter outlining your qualifications and experience in relation to this specific position and salary requirements.

About Us:
Since 1958, AFTCO has set the standard for offshore fishing tackle. More recently, our ever-expanding sportswear lines have become the staple for anglers across the country. Read more here We are passionate about our products, our fishing lifestyle, and most importantly, our employees.
• Bonus and Profit Sharing program
• Health Insurance – Medical/Dental/Vision
• 100% company-covered life insurance
• Paid Vacation
• Casual dress every day